Crystal River Main Street Inc

Nonprofit profile at a glance

EIN
474796178
IRS 990-EZ coverage
2016–2025
Forms available
Form 990-EZ 2025
Location
Crystal River, FL, USA
Phone
3527953149
Rating
65
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Historical Societies, Related Historical Activities

Reported finances

Revenue
$56,869
Expenses
$61,192
Assets
$14,851

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

8 people listed

Executive titles in this filing

  • JULI KELLEY (PRESIDENT)

People named in this filing

  • JULI KELLEY (PRESIDENT)
  • FRANK DIGIOVANNI (VICE-PRESIDE)
  • JONATHAN CASH (TREASURER)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To enrich and enhance historic downtown crystal river for current and future generations

What it reported doing in 2025

A major milestone of the year was the relocation of crystal river main street into its new home at the former coastal heritage museum. This move involved some renovations to restore the historic buildings character while implementing critical flood-resilience measures to protect its future. By honoring the sites architectural integrity, the project symbolizes a renewed commitment to preserving our citys heritage during a period of growth. The space has quickly become a visible and accessible hub for meetings and visitor engagement. This transformation will strengthen the vital connections between residents, business owners, and local stakeholders. Ultimately, the restored building will stand as a resilient centerpiece for the community. We hosted 2 new downtown events that increased foot traffic and supported local small businesses that also brought in a new income source for the organization. We hosted 6 art on the avenues that embraced and encouraged the public to support our local artist while also helping to create public art pieces. We also hosted the regional board training for Florida main street board members. We celebrated our 10th year of being an accredited Florida main street. We received a secretary of state award for the celebrating main street. We had over 136 hours of training and education. We created and hosted 2 new events called the mix and mingle to bring business owners, volunteers, and the community together to learn about crystal river main street and how they can get involved. This has allowed us to increase our volunteer base. We launched a new social media campaign called heritage days leading up to when crystal river became a city, that shared the history of crystal river. Behind each accomplishment was a shared vision: to build a thriving, welcoming downtown that reflects the spirit of crystal river. As 2025 came to a close, crystal river main street stood proud of its progress and inspired for the opportunities ahead continuing to grow, connect, and celebrate the heart of the community.

Operating model

Revenue model
Donor-supported. 88% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - The filed numbers largely add up. A relatively small share of total spending goes to programs and revenue has declined or grown slowly.

Rating breakdown

  • Financial Efficiency: 58
  • Transparency & Controls: 82
  • Sustainability: 21
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 59.9%; rating input score 60
  • Program expense ratio: 55.7%; rating input score 56

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -7.6%; rating input score 31; 31st percentile among comparable filings
  • Total-asset coverage ratio: 0.24; rating input score 20; 20th percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 63.4%; rating input score 2; 2nd percentile among comparable filings

Growth

  • Program expense growth: 25.3% per year; rating input score 100; 84th percentile among comparable filings
  • Revenue growth: -0.1% per year; rating input score 0; 49th percentile among comparable filings
  • Asset growth: -15.4% per year; rating input score 0; 13th percentile among comparable filings

Details

  • Where the money goes: 59.9% of revenue deployed · 55.7% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $34K in reported program spending
  • Leadership: top reported pay $0 · 8 people listed
  • Consistency: 7 of 7 current checks pass
  • Schedules: 3 filed schedules
  • Filing history: 10 filing years from 2016 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Financial Efficiency: Program expense ratio scored 56/100.
  • High — Growth: Revenue growth scored 0/100.
  • Moderate — Sustainability: Operating margin scored 31/100.
  • High — Sustainability: Total-asset coverage ratio scored 20/100.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Officer compensation ratio scored 2/100.