Crimson Collective
Nonprofit profile at a glance
- EIN
- 880867028
- IRS 990 coverage
- 2023–2024
- Forms available
- Form 990 2024, Form 990-N 2022
- Location
- Salt Lake City, UT, USA
- Phone
- 8015986367
- Rating
- 87
- Verdict
- STRONG
- Rating confidence
- Standard
- Sector
- Philanthropy, Charity, Voluntarism Promotion
Reported finances
- Revenue
- $7,777,950
- Expenses
- $7,710,723
- Assets
- $2,697,121
- Liabilities
- $19,968
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
11 people listed
Executive titles in this filing
- Matthew Garff (President)
People named in this filing
- Matthew Garff (President)
- Alex Smith (Board Member)
- Brent Wilson (Board Member)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To elevate and advance society and the dignity of each human by fostering, promoting, and encouraging a significant increase in individual and company involvement in charitable causes, work, and efforts, as well as assisting to build the quality of geographical cities or locations.
What it reported doing in 2024
In 2024, more than 80 Influencers of the Crimson Collective devoted an extraordinary 8,500 hours to supporting a wide range of meaningful causes through partnerships with eight local charities. Their contributions went far beyond appearances, they harnessed the power of their platforms to raise awareness, amplify fundraising efforts, and inspire action across their communities. From raising awareness to the charities to participating in charitable events, their collective influence helped drive significant donations, volunteer engagement, and community involvement. The impact of their work was deeply felt across the 10 organizations they supported, which included: Sammy's Buddy's, Huntsman Cancer Center, MS Society, Success in Education, Athletes for Life, For the Kids, Make-A-Wish Utah, Ken Garff Esports, Women Who Succeed, and Junior Achievement. These partnerships not only increased visibility for each cause but also directly contributed to improved outreach, enhanced program funding, and greater support for the individuals and families served by these foundations.
Operating model
- Revenue model
- Donor-supported. 99% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and fundraising costs are high for each dollar raised.
Rating breakdown
- Financial Efficiency: 90
- Transparency & Controls: 100
- Accountability: 70
- Sustainability: 42
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 94.1%; rating input score 94
- Program expense ratio: 94.8%; rating input score 95
- Fundraising efficiency: $19.86 raised per $1 spent on fundraising; rating input score 59; 59th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: 100%; rating input score 100; 72nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 2 of 7 controls in place; rating input score 29
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 0.9%; rating input score 37; 37th percentile among comparable filings
- Total-asset coverage ratio: 0.35; rating input score 11; 11th percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 87; 87th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 91; 91st percentile among comparable filings
Growth
- Program expense growth: 92.4% per year; rating input score 100; 99th percentile among comparable filings
- Revenue growth: 33% per year; rating input score 100; 95th percentile among comparable filings
- Asset growth: 1.9% per year; rating input score 100; 19th percentile among comparable filings
Details
- Where the money goes: 94.1% of revenue deployed · 94.8% of spending went to programs
- Governance: 9 of 9 board members independent · 2 of 7 filing controls reported
- Programs: 1 filed program accomplishment · $7.3M in reported program spending
- Leadership: top reported pay $0 · 11 people listed
- Highest-paid contractors: 3 contractors listed · $7.5M reported
- Consistency: 24 of 24 current checks pass
- Schedules: 4 filed schedules · includes major donors and grants
- Filing history: 2 filing years from 2023 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Accountability: Governance controls: 4 of 6 not reported.
- Review — Financial Efficiency: Fundraising efficiency scored 59/100.
- Moderate — Sustainability: Operating margin scored 37/100.
- High — Sustainability: Total-asset coverage ratio scored 11/100.