Committee for Digital Advertising and Marketing Accountability

Nonprofit profile at a glance

EIN
273267081
IRS 990 coverage
2011–2024
Forms available
Form 990 2024
Location
New Providence, NJ, USA
Phone
3477700322
Rating confidence
Limited
Sector
Business and Industry

Reported finances

Revenue
$3,528,375
Expenses
$3,664,715
Assets
$2,383,448
Liabilities
$202,616

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • LUIGI MASTRIA (CEO, SECRETARY-TREASURER)

Highest reported compensation

  • LUIGI MASTRIA (CEO, SECRETARY-TREASURER): $411,639 total reported compensation
  • CHESTER DALZELL (SENIOR DIRECTOR, COMMUNICATIONS): $208,901 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Digital advertising alliance promotes digital/political advertising standards designed to provide consumers with enhanced transparency and control over the collection and use of web view and other similar data.

What it reported doing in 2024

Promote compliance with established digital advertising standards through increased transparency: our principles require companies to provide clear and easily accessible disclosures to consumers about data collection and use practices associated with digital advertising. The same principles also apply to digital political advertising. Daa allows licensed entities to use the advertising option icon within or near online advertisements or on web pages or applications where interest based advertising is occuring. The political ads icon is used near or in ads to provide transparency.

Operating model

Revenue model
Other-operating. 96% of the money available for current operations came from other operating revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 77
  • Accountability: 84
  • Sustainability: 27
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Pass
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 5 of 9 controls in place; rating input score 62
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Fail
    • CEO compensation review process: Pass
    • Other executive compensation review process: Limited
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -3.9%; rating input score 22; 22nd percentile among comparable filings
  • Total-asset coverage ratio: 0.65; rating input score 24; 24th percentile among comparable filings
  • Liabilities to assets ratio: 0.09; rating input score 62; 62nd percentile among comparable filings
  • Officer compensation ratio: 16.9%; rating input score 16; 16th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 2.4% per year; rating input score 100; 23rd percentile among comparable filings
  • Asset growth: 7.6% per year; rating input score 100; 48th percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 5 of 5 board members independent · 5 of 9 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $412K · 7 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $1.5M reported
  • Consistency: 9 of 9 current checks pass
  • Schedules: 2 filed schedules · includes executive pay
  • Filing history: 13 filing years from 2011 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Accountability: Governance controls: 2 of 7 not reported.
  • High — Sustainability: Operating margin scored 22/100.
  • High — Sustainability: Total-asset coverage ratio scored 24/100.
  • High — Sustainability: Officer compensation ratio scored 16/100.