Colonial Flag Foundation

Nonprofit profile at a glance

EIN
470926217
IRS 990 coverage
2011–2024
Forms available
Form 990 2024
Location
Sandy, UT, USA
Rating
79
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Support N.E.C.

Official website

Reported finances

Revenue
$509,379
Expenses
$405,097
Assets
$29,962
Liabilities
$205,226

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

10 people listed

Executive titles in this filing

  • STACY ROGERS (EXECUTIVE DIRECTOR)
  • PAUL SWENSON (PRESIDENT)

Highest reported compensation

  • ELORA R BIRCHENOUGH (SECRETARY): $34,696 total reported compensation
  • STACY ROGERS (EXECUTIVE DIRECTOR): $19,877 total reported compensation
  • MARY ELLEN SWENSON (OUT REACH DIRECTOR): $12,858 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To bring patriotism, civic education, and issue awareness to communities through the use of flag displays like the healing field and field of honor programs. To honor first responders, unite communities, and generate funds for local charities and causes, fostering community spirit and volunteerism.

What it reported doing in 2024

In 2024, the Colonial Flag Foundation advanced its mission of honoring service and sacrifice by engaging volunteers, educating youth, and strengthening national and community partnerships.Supported 105 Field of Honor and Healing Field events, including 9 inaugural fields, displaying over 66,000 American flags honoring veterans, first responders, and hometown heroes.Events generated funds for PTSD treatment, housing, food assistance, and medical needs, while engaging thousands of volunteers and school-age students in civic education, history, and community service.Established a national partnership with the USO to support active-duty military through funding and global awareness.Created a scalable program with the National Exchange Club, tied to America 250 2026, raising funds and awareness for Child Abuse Prevention CAP centers nationwide.Partnered with Rotary, Exchange, Kiwanis, and other civic organizations to host events that expanded volunteer opportunities and advanced local charitable causes.

Operating model

Revenue model
Earned-program. 98% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Revenue has declined or grown slowly and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 76
  • Transparency & Controls: 86
  • Accountability: 91
  • Sustainability: 39
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 77.8%; rating input score 78
  • Program expense ratio: 97.8%; rating input score 98
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 91.7%; rating input score 92; 12th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 7 of 9 controls in place; rating input score 78
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 20.5%; rating input score 77; 77th percentile among comparable filings
  • Total-asset coverage ratio: 0.07; rating input score 4; 4th percentile among comparable filings
  • Liabilities to assets ratio: 6.85; rating input score 1; 1st percentile among comparable filings
  • Officer compensation ratio: 19.7%; rating input score 15; 15th percentile among comparable filings

Growth

  • Program expense growth: 6.2% per year; rating input score 100; 48th percentile among comparable filings
  • Revenue growth: -1.4% per year; rating input score 0; 11th percentile among comparable filings
  • Asset growth: 8.8% per year; rating input score 100; 55th percentile among comparable filings

Details

  • Where the money goes: 77.8% of revenue deployed · 97.8% of spending went to programs
  • Governance: 8 of 8 board members independent · 7 of 9 filing controls reported
  • Programs: 1 filed program accomplishment · $396K in reported program spending
  • Leadership: top reported pay $35K · 10 people listed
  • Consistency: 18 of 18 current checks pass
  • Schedules: 4 filed schedules · includes major donors
  • Filing history: 11 filing years from 2011 to 2024
  • Contacts: How to reach this organization
  • Money network: 4 filed money-flow records
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 4/100.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • High — Sustainability: Liabilities to assets ratio scored 1/100.
  • High — Sustainability: Officer compensation ratio scored 15/100.