CLA, The Laundry Association
Legal name: Coin Laundry Association
Nonprofit profile at a glance
- EIN
- 362439458
- IRS 990 coverage
- 2017–2025
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2025
- Location
- Oakbrook Terrace, IL, US
- Phone
- (800) 570-5629
- Rating confidence
- Limited
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $3,222,553
- Expenses
- $3,189,367
- Assets
- $5,131,552
- Liabilities
- $688,367
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
21 people listed
Executive titles in this filing
- BRIAN WALLACE (PRESIDENT & CEO)
Highest reported compensation
- BRIAN WALLACE (PRESIDENT & CEO): $355,899 total reported compensation
- DANIELLE BAUER (DIRECTOR OF MEMBERSHIP & E): $179,745 total reported compensation
- DANIEL NAUMANN (LCF EXECUTIVE VICE PRESIDE): $141,224 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
CLA is the voice of the self-service laundry industry and actively engages federal and state agencies on our members’ behalf.
What it reported doing in 2025
Planetlaundry is the association's print and digital publication targeted to more than 10,000 members and potential investors in the self-service laundry industry each month. The print magazine has been educating the industry on best practices for more than 25 years; and the planetlaundry website (www.planetlaundry.com) welcomed nearly 80,000 unique visitors in 2025 affording accesss to the most current information on the laundry industry through news, blogs, discussion boards, podcasts and more. The planetlaundry brand has become synonymous with excellence in publishing for the self-service laundry industry and is the most widely read publication in the industry.
Operating model
- Revenue model
- Earned-program. 69% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 90
- Accountability: 95
- Sustainability: 35
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 8 of 9 controls in place; rating input score 89
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 1%; rating input score 30; 30th percentile among comparable filings
- Total-asset coverage ratio: 1.61; rating input score 50; 50th percentile among comparable filings
- Liabilities to assets ratio: 0.13; rating input score 43; 43rd percentile among comparable filings
- Officer compensation ratio: 28.9%; rating input score 8; 8th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: -0.1% per year; rating input score 0; 8th percentile among comparable filings
- Asset growth: 8.5% per year; rating input score 100; 51st percentile among comparable filings
Details
- What they do: 5 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 16 of 16 board members independent · 8 of 9 filing controls reported
- Programs: 4 filed program accomplishments · $2.5M in reported program spending
- Leadership: top reported pay $356K · 21 people listed · 4 of 6 pay-setting controls reported
- Consistency: 15 of 15 current checks pass
- Schedules: 6 filed schedules · includes major donors and executive pay
- Filing history: 9 filing years from 2017 to 2025
- Contacts: How to reach this organization
- Money network: 5 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Revenue growth scored 0/100.
- Moderate — Sustainability: Operating margin scored 30/100.
- Review — Accountability: Governance controls: Form 990 shared with the board not reported.
- Review — Sustainability: Total-asset coverage ratio scored 50/100.
- High — Sustainability: Officer compensation ratio scored 8/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 43/100.