Choose Different Media
Nonprofit profile at a glance
- EIN
- 880892656
- IRS 990-EZ coverage
- 2022–2025
- Forms available
- Form 990 2024, Form 990-EZ 2025
- Location
- Hermitage, TN, USA
- Phone
- 6159825447
- Rating
- 76
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Religious Media, Communications
- Affiliation
- Christianity
Reported finances
- Revenue
- $113,949
- Expenses
- $157,587
- Assets
- $34,699
- Liabilities
- $8,915
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
4 people listed
Executive titles in this filing
- CHRISTINA NEAL (PRESIDENT/TR)
People named in this filing
- TRACI WILLIAMS (CFO)
- CHRISTINA NEAL (PRESIDENT/TR)
- JENNIFER OAKES (SECRETARY)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Choose different media (cdm) provides outreach ministry programs to preach & teach the gospel and valuable life lessons through programs using media such as television, podcasts & other online methods to youths and adults throughout the u.s.
What it reported doing in 2025
Outreach to the community via book/audio book, individual mentorship, speaking engagements and podcast and through the production and development of video media to educate, entertain and inspire.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and a large share of available resources goes toward mission work. A relatively small share of total spending goes to programs and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 64
- Transparency & Controls: 100
- Sustainability: 10
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 72.4%; rating input score 72
- Program expense ratio: 52.3%; rating input score 52
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: -38.3%; rating input score 3; 3rd percentile among comparable filings
- Total-asset coverage ratio: 0.22; rating input score 21; 21st percentile among comparable filings
- Liabilities to assets ratio: 0.26; rating input score 14; 14th percentile among comparable filings
- Officer compensation ratio: 47.4%; rating input score 6; 6th percentile among comparable filings
Growth
- Program expense growth: 6% per year; rating input score 100; 48th percentile among comparable filings
- Revenue growth: 5.7% per year; rating input score 100; 48th percentile among comparable filings
- Asset growth: -13.5% per year; rating input score 0; 9th percentile among comparable filings
Details
- Where the money goes: 72.4% of revenue deployed · 52.3% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $82K in reported program spending
- Leadership: top reported pay $0 · 4 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules
- Filing history: 3 filing years from 2022 to 2025
- Contacts: How to reach this organization
- Money network: 4 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Financial Efficiency: Program expense ratio scored 52/100.
- High — Sustainability: Operating margin scored 3/100.
- High — Sustainability: Total-asset coverage ratio scored 21/100.
- High — Growth: Asset growth scored 0/100.
- High — Sustainability: Officer compensation ratio scored 6/100.
- High — Sustainability: Liabilities to assets ratio scored 14/100.