Cherry Marketing Institute Inc
Nonprofit profile at a glance
- EIN
- 382814494
- IRS 990 coverage
- 2009–2024
- Forms available
- Form 990 2024
- Location
- East Lansing, MI, USA
- Phone
- 5176694264
- Rating confidence
- Limited
Reported finances
- Revenue
- $1,645,954
- Expenses
- $1,841,078
- Assets
- $1,791,644
- Liabilities
- $357,930
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
9 people listed
Executive titles in this filing
- AMY COHN (PRESIDENT)
- JULIE GORDON (FORMER PRESIDENT)
Highest reported compensation
- JULIE GORDON (FORMER PRESIDENT): $174,873 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To promote the sale of cherries and cherry products in domestic and foreign markets, through new and innovative consumer-oriented marketing techniques and new product research; to create applications and products which will increase the consumption of cherries and cherry products; and to otherwise do all things and take all actions necessary to promote and enhance the cherry industry.
What it reported doing in 2024
Grower relation program. Communicate with members on issues relating to the cherry industry. Benefited approximately 416 growers.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 47
- Accountability: 100
- Sustainability: 28
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 1 of 6 controls in place; rating input score 17
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: Scored; rating input score 0
- Grant itemization coverage: Scored; rating input score 0
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 8 of 8 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -11.9%; rating input score 15; 15th percentile among comparable filings
- Total-asset coverage ratio: 0.97; rating input score 42; 42nd percentile among comparable filings
- Liabilities to assets ratio: 0.2; rating input score 31; 31st percentile among comparable filings
- Officer compensation ratio: 9.5%; rating input score 38; 38th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: -4.2% per year; rating input score 0; 6th percentile among comparable filings
- Asset growth: 3% per year; rating input score 100; 30th percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 7 of 7 board members independent · 8 of 8 filing controls reported
- Programs: 4 filed program accomplishments
- Leadership: top reported pay $175K · 9 people listed · 1 of 6 pay-setting controls reported
- Highest-paid contractors: 1 contractor listed · $148K reported
- Consistency: 13 of 13 current checks pass
- Schedules: 6 filed schedules · includes major donors, foreign activity, and executive pay
- Filing history: 16 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Foreign activity oversight scored 0/100.
- High — Transparency & Controls: Grant itemization coverage scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Operating margin scored 15/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 42/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 31/100.
- Moderate — Sustainability: Officer compensation ratio scored 38/100.