Cherished Mom
Nonprofit profile at a glance
- EIN
- 830760677
- IRS 990-EZ coverage
- 2024–2025
- Forms available
- Form 990-EZ 2025, Form 990-N 2023
- Location
- Telford, TN, USA
- Phone
- 4237426739
- Rating
- 84
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Health Support Services
Reported finances
- Revenue
- $134,273
- Expenses
- $118,054
- Assets
- $41,103
- Liabilities
- $500
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
5 people listed
Executive titles in this filing
- KRISTINA DULANEY (EXECUTIVE DIRECTOR)
- WHITNEY OLIVER (PRESIDENT)
People named in this filing
- KRISTINA DULANEY (EXECUTIVE DIRECTOR)
- WHITNEY OLIVER (PRESIDENT)
- WES DULANEY (TREASURER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
At cherished mom, our mission is to empower pregnant and postpartum women, their families, and perinatal healthcare providers. We are committed to raising awareness and eliminating the stigma associated with perinatal mood and anxiety disorders (pmads), particularly focusing on pregnancy & postpartum psychosis (ppp) and the prevention of maternal suicide. We accomplish this through targeted mental health awareness campaigns, educational programs, comprehensive resources, and by nurturing a supportive community for affected families.
What it reported doing in 2025
The is mom ok? Campaign is a maternal suicide awareness and prevention initiative dedicated to increasing public understanding of maternal mental health conditions, reducing stigma, and connecting families with lifesaving resources. Through survivor storytelling, education, and community outreach, the campaign raises awareness of warning signs, encourages support and intervention, and promotes conversations that can help prevent maternal suicide.
Operating model
- Revenue model
- Donor-supported. 74% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Program spending has declined or grown slowly and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 77
- Transparency & Controls: 100
- Sustainability: 43
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 72.6%; rating input score 73
- Program expense ratio: 82.6%; rating input score 83
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 12.1%; rating input score 59; 59th percentile among comparable filings
- Total-asset coverage ratio: 0.35; rating input score 29; 29th percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 36; 36th percentile among comparable filings
- Officer compensation ratio: 10.2%; rating input score 22; 22nd percentile among comparable filings
Growth
- Program expense growth: -8.2% per year; rating input score 0; 17th percentile among comparable filings
- Revenue growth: 10.8% per year; rating input score 100; 66th percentile among comparable filings
- Asset growth: 8.5% per year; rating input score 100; 55th percentile among comparable filings
Details
- Where the money goes: 72.6% of revenue deployed · 82.6% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 4 filed program accomplishments · $98K in reported program spending
- Leadership: top reported pay $0 · 5 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 3 filed schedules
- Filing history: 2 filing years from 2024 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Program expense growth scored 0/100.
- High — Sustainability: Total-asset coverage ratio scored 29/100.
- Review — Sustainability: Operating margin scored 59/100.
- High — Sustainability: Officer compensation ratio scored 22/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 36/100.