Character Coaching Inc

Nonprofit profile at a glance

EIN
832677104
IRS 990-EZ coverage
2020–2025
Forms available
Form 990-EZ 2025, Form 990-N 2019
Location
Zionsville, IN, USA
Rating
76
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Christianity
Affiliation
Christianity

Reported finances

Revenue
$97,650
Expenses
$62,000
Assets
$275,840

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

4 people listed

Executive titles in this filing

  • Eric Simpson (President)
  • Rich Howell (Vice President)

People named in this filing

  • Eric Simpson (President)
  • Rich Howell (Vice President)
  • Alan Williams (Treasurer)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Character Coaching Inc. exists to help people develop a God-centered foundation that shapes their choices priorities and values.

What it reported doing in 2025

Develop instructional materials for individuals and groups to use in the areas of character development mental health emotional health spiritual growth marriage & family leadership. These materials resourced over 300 people in 2025.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Revenue has declined or grown slowly and reported officer compensation is a large share of total spending, which may reflect staffing concentration.

Rating breakdown

  • Financial Efficiency: 74
  • Transparency & Controls: 82
  • Sustainability: 64
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 61.4%; rating input score 61
  • Program expense ratio: 96.8%; rating input score 97

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: 36.5%; rating input score 84; 84th percentile among comparable filings
  • Total-asset coverage ratio: 4.45; rating input score 82; 82nd percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 96.8%; rating input score 0; 0th percentile among comparable filings

Growth

  • Program expense growth: 8.4% per year; rating input score 100; 68th percentile among comparable filings
  • Revenue growth: -12.8% per year; rating input score 0; 21st percentile among comparable filings
  • Asset growth: 12.6% per year; rating input score 100; 75th percentile among comparable filings

Details

  • Where the money goes: 61.4% of revenue deployed · 96.8% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 3 filed program accomplishments · $60K in reported program spending
  • Leadership: top reported pay $0 · 4 people listed
  • Consistency: 6 of 6 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 6 filing years from 2020 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Officer compensation ratio scored 0/100.