Ceta Canyon
Legal name: Ceta Canyon Camp & Retreat Center
Nonprofit profile at a glance
- EIN
- 750939943
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Jul 2026
- Forms available
- Form 990 2024
- Location
- Happy, TX, United States
- Phone
- 806.488.2268
- Rating
- 85
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Christianity
- Affiliation
- Christianity
Reported finances
- Revenue
- $2,139,277
- Expenses
- $2,313,166
- Assets
- $3,505,388
- Liabilities
- $125,067
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
15 people listed
Executive titles in this filing
- JOE ALARCON (CEO)
Highest reported compensation
- JOE ALARCON (CEO): $126,698 total reported compensation
- JIM JUDD (COO): $94,064 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
A Special Place Where God Is Experienced And Lives Are Changed
What it reported doing in 2024
Our programs touched the lives of over 9,000 youth and adults throughout the year at our christian camp and retreat center. We offer a multitude of programs including: 8 weeks of summer camp for youth and children entering 2nd grade through 12th grade and a special week of camp for developmentally disabled adults. With these summer camp programs alone, we served over 1,800 people. We also offer special weekend retreats during the school year including: a winter teen retreat, a mother/daughter retreat, a young men's mentoring retreat for at-risk youth and a family camp retreat. Throughout the summer we served over 1,600 campers from a variety of community youth agencies including: diabetic camp, camp alphie (cancer camp) and sky camp (grief camp). In the summer, we also serve a multitude of other church camps from other denominations and non-denominational churches, a freshman orientation camp for Texas tech university students and other groups from Texas tech, Texas tech health sciences center, west Texas a&m university, and amarillo college. From september through may, we offer outdoor education camps to over 30 schools and serve a variety of other groups including: church retreats, leadership/team-building retreats, outdoor adventure retreats, family reunions, sports retreats, service projects and volunteer work retreats. Our lodging, dining facilities and meeting space can accommodate up to 500 people. We have a variety of activities for groups of all ages such as: new eco-friendly nature center, summer swimming pool, double water slide, fishing pond, challenge course (low and high), giant jumping pillow, a new archery shelter, 60' tube slide, basketball courts, sand volleyball, ga-ga courts, hiking trails, beautiful 30' waterfall and pond, athletic field surrounded by incredible scenery, and an abundance of wildlife in a fork of the palo duro canyon. Our lush, beautiful canyon is god's oasis on the high mesa and is only 40 minutes from amarillo, tx and 90 minutes from lubbock, tx. Our great location with premier facilities is a great place to rest, relax, host a camp, leadership retreat or an outdoor adventure experience.
Operating model
- Revenue model
- Earned-program. 70% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and fundraising costs are high for each dollar raised.
Rating breakdown
- Financial Efficiency: 89
- Transparency & Controls: 92
- Accountability: 82
- Sustainability: 35
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 99.1%; rating input score 99
- Program expense ratio: 91.1%; rating input score 91
- Fundraising efficiency: $8.11 raised per $1 spent on fundraising; rating input score 31; 31st percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 5 of 9 controls in place; rating input score 56
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Pass
- CEO compensation review process: Fail
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -8.1%; rating input score 15; 15th percentile among comparable filings
- Total-asset coverage ratio: 1.52; rating input score 52; 52nd percentile among comparable filings
- Liabilities to assets ratio: 0.04; rating input score 74; 74th percentile among comparable filings
- Officer compensation ratio: 9.5%; rating input score 31; 31st percentile among comparable filings
Growth
- Program expense growth: 3.1% per year; rating input score 100; 28th percentile among comparable filings
- Revenue growth: 1.3% per year; rating input score 100; 17th percentile among comparable filings
- Asset growth: -1.3% per year; rating input score 0; 9th percentile among comparable filings
Details
- What they do: 2 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 99.1% of revenue deployed · 91.1% of spending went to programs
- Governance: 13 of 13 board members independent · 5 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $2.1M in reported program spending
- Leadership: top reported pay $127K · 15 people listed
- Consistency: 31 of 31 current checks pass
- Schedules: 6 filed schedules · includes major donors
- Filing history: 14 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Accountability: Governance controls: 4 of 9 not reported.
- Moderate — Financial Efficiency: Fundraising efficiency scored 31/100.
- High — Sustainability: Operating margin scored 15/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Total-asset coverage ratio scored 52/100.
- Moderate — Sustainability: Officer compensation ratio scored 31/100.