Central Coast Marketing Council Dba Central Coast Tourism Council
Nonprofit profile at a glance
- EIN
- 770235601
- IRS 990 coverage
- 2016–2025
- Forms available
- Form 990 2025, Form 990-EZ 2024
- Location
- Buellton, CA, USA
- Phone
- 8056887829
- Rating
- 76
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $236,543
- Expenses
- $197,022
- Assets
- $122,645
- Liabilities
- $200
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
20 people listed
Executive titles in this filing
- AMY HERZOG (PAST PRESIDENT)
- FLAVIA OLIVEIRA (President)
- PAUL AMEND (Vice President)
People named in this filing
- AURORA SMITH (Director)
- KATHY VREELAND (Treasurer)
- AMY HERZOG (PAST PRESIDENT)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To promote increased tourism to the central coast region through a cooperative marketing effort of the tourism industry providers. Also, create a network of tourism providers and provide educational information in the areas in the central coast region.
What it reported doing in 2025
California's central coast tourism was promoted and marketed using various tools. The methods include social media, digital branding, visitors map and efficacy branding. It is estimated more than 200,000 visitors worldwide accessed or received some form of the tourism promotion outreach.the promotional activities include, but are not limited to, providing information related to accommodations, museums, wine tasting, visitor services and related tourist activities.
Operating model
- Revenue model
- Earned-program. 77% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 78
- Transparency & Controls: 80
- Accountability: 76
- Sustainability: 54
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 81.3%; rating input score 81
- Program expense ratio: 97.6%; rating input score 98
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 88.9%; rating input score 89; 6th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 3 of 7 controls in place; rating input score 43
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 16.7%; rating input score 67; 67th percentile among comparable filings
- Total-asset coverage ratio: 0.62; rating input score 29; 29th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 49; 49th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 67; 67th percentile among comparable filings
Growth
- Program expense growth: -2.3% per year; rating input score 0; 21st percentile among comparable filings
- Revenue growth: 0.5% per year; rating input score 100; 22nd percentile among comparable filings
- Asset growth: 9.5% per year; rating input score 100; 61st percentile among comparable filings
Details
- Where the money goes: 81.3% of revenue deployed · 97.6% of spending went to programs
- Governance: 26 of 20 board members independent · 3 of 7 filing controls reported
- Programs: 1 filed program accomplishment · $192K in reported program spending
- Leadership: top reported pay $0 · 20 people listed
- Consistency: 16 of 17 current checks pass · 1 finding to review
- Schedules: 1 filed schedules
- Filing history: 3 filing years from 2016 to 2025
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Accountability: Governance controls: 3 of 6 not reported.
- High — Growth: Program expense growth scored 0/100.
- Moderate — Transparency & Controls: Independent members within voting members did not reconcile in the filed values.
- High — Sustainability: Total-asset coverage ratio scored 29/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 49/100.