NewAldaya Lifescapes
Legal name: Cedar Falls Lutheran Home
Nonprofit profile at a glance
- EIN
- 420794364
- IRS 990 coverage
- 2010–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- Cedar Falls, IA, United States
- Phone
- (319) 268-0401
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Housing, Shelter N.E.C.
- Affiliation
- Christianity
Reported finances
- Revenue
- $13,245,175
- Expenses
- $18,982,306
- Assets
- $28,638,543
- Liabilities
- $23,354,058
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
18 people listed
Executive titles in this filing
- ART COX (PRESIDENT)
- TIM SCHNEIDER (VICE PRESIDENT)
- MARCY MCNEAL (CHIEF EXECUTIVE OFFICER)
Highest reported compensation
- MARCY MCNEAL (CHIEF EXECUTIVE OFFICER): $155,193 total reported compensation
- ERIN O'NEILL-GLEASON (CHIEF OPERATING OFFICER): $148,339 total reported compensation
- DAWNA SCHEFF (CHIEF FINANCIAL OFFICER): $134,621 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Christian Caring—enhancing lives through a commitment to individualized care in a home empowered by God’s love. At NewAldaya’s Bryhl Assisted Living, you will enjoy life with support for your daily needs. Bryhl Assisted Living offers the privacy of your own apartment. The staff prepare three delicious meals a day. You have a choice to receive chore services including help with bathing, dressing, grooming and other daily activities. Are service packages available at NewAldaya Lifescapes? Yes! Each person has the option to select a service package of their choice. We have options when it comes to arranging for assistance with medications and personal care needs.
What it reported doing in 2024
We offer christian caring throughout our 42-unit assisted living facility, 93 independent living units and 112-bed nursing facility, which includes a 20-bed memory care house. We are committed to quality first, a philosophy of quality and a framework for earning public trust in aging services. We continue our journey to promote resident-centered, consumer driven service. We offer wellness programming that includes music, art and horticulture therapies. The corporation is also the sole owner of home connections, llc, a home health agency, operating in cedar falls, Iowa as well as sole owner of the terraces at west glen.
Operating model
- Revenue model
- Earned-program. 96% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 74
- Transparency & Controls: 84
- Accountability: 100
- Sustainability: 24
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 84.2%; rating input score 84
- Program expense ratio: 80.5%; rating input score 81
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
- Pay-setting controls: 4 of 6 controls in place; rating input score 67
- Compensation committee: Pass
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -43.3%; rating input score 2; 2nd percentile among comparable filings
- Total-asset coverage ratio: 1.51; rating input score 51; 51st percentile among comparable filings
- Liabilities to assets ratio: 0.82; rating input score 13; 13th percentile among comparable filings
- Officer compensation ratio: 4.9%; rating input score 52; 52nd percentile among comparable filings
Growth
- Program expense growth: 1.6% per year; rating input score 100; 17th percentile among comparable filings
- Revenue growth: 1.4% per year; rating input score 100; 14th percentile among comparable filings
- Asset growth: 3.8% per year; rating input score 100; 28th percentile among comparable filings
Details
- What they do: 1 operating location identified
- Where the money goes: 84.2% of revenue deployed · 80.5% of spending went to programs
- Governance: 11 of 11 board members independent · 9 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $15.3M in reported program spending
- Leadership: top reported pay $155K · 18 people listed · 4 of 6 pay-setting controls reported
- Highest-paid contractors: 4 contractors listed · $1.4M reported
- Consistency: 31 of 31 current checks pass
- Schedules: 7 filed schedules · includes major donors and executive pay
- Filing history: 15 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 7 filed money-flow records
- Related organizations: 2 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 2/100.
- Review — Sustainability: Total-asset coverage ratio scored 51/100.
- High — Sustainability: Liabilities to assets ratio scored 13/100.
- Review — Sustainability: Officer compensation ratio scored 52/100.