Ccx Media

Nonprofit profile at a glance

EIN
411431923
IRS 990 coverage
2011–2024
Forms available
Form 990 2024, Form 990-T 2024
Location
Brooklyn Park, MN, USA
Phone
7635338196
Rating
74
Verdict
SUPPORTED
Rating confidence
Moderate

Reported finances

Revenue
$3,660,149
Expenses
$3,523,070
Assets
$1,138,674
Liabilities
$2,296,729

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

19 people listed

Executive titles in this filing

  • MARK SCHULZ (PRESIDENT AT LARGE)
  • AL MADSEN (VICE PRESIDENT (END 6/2024))
  • SHANNON SLATTON SCHWARTZ (EXECUTIVE DIRECTOR)

Highest reported compensation

  • SHANNON SLATTON SCHWARTZ (EXECUTIVE DIRECTOR): $181,360 total reported compensation
  • JOHN JACOBSON (SPORTS AND EVENTS DIRECTOR): $131,310 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Ccx media creates, helps others create, and disseminates high-quality local content by serving our communities and associates above all else, with honesty, professionalism, and high integrity.

What it reported doing in 2024

During 2024, ccx media shined by providing truly unique programming to residents of the northwest suburbs that is both enriching and award-winning. Our stories are available via cable television, streaming apps like roku and amazon prime, our website and social media, all with no paywalls. Ccx media's news staff has four full-time staff writers to cover what's happening in cities, schools, businesses, and the arts in our nine-member cities. These news stories are captured on camera by our photography staff to educate and inform residents in a growing suburban news desert. New content is updated on the website and channel at least five times a week.during big election years like 2024, ccx media takes on the role of a traffic conductor, directing voters to aggregated candidate information so they can be informed at the polls. We worked with the league of women voters to facilitate and disseminate forums, and we also provided candidates the opportunity to record their own message. Candidate statements - ccx media provided each candidate on the ballot the opportunity to record a 45-second candidate statement. Voters could access the statements free of charge on youtube and on our website, ccxmedia.org. 77 candidates recorded statements with an 86% participation rate.candidate forums - ccx media collaborated with local chapters from the league of women voters to record and disseminate forums featuring local candidates. People could access forums by watching ccx media channels through cable television or online. Ccx cities crews recorded and published 22 forums covering 43 races spread out over 18 dates.live election results - ccx media streamed live local election results straight from the secretary of state to our channel and website. News crews reported on results and tracked down candidates for election night interviews. News staff covered 39 local elections or levy referendums with 21 published stories and a dozen on-camera interviews.the content that we create matters, but the advocacy that we do matters too. We facilitate phone calls weekly from cable customers asking for help on a variety of issues related to their cable subscription. We have worked with our franchise partners to meet consumers' needs and help solve problems.as viewers' habits change and people cut the cord on cable television, ccx media has worked legislatively to promote measures that would help provide meaningful revenue and protect community television. We also shared our voice at the state legislature to talk about the work we do in promoting government transparency and truly local programming, protecting public rights-of-way, and touting our consumer advocacy efforts.

Operating model

Revenue model
Affiliate-supported. 97% of the money available for current operations came from contributions from related organizations.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Program spending has declined or grown slowly and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 73
  • Transparency & Controls: 70
  • Accountability: 100
  • Sustainability: 29
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 80.9%; rating input score 81
  • Program expense ratio: 84.1%; rating input score 84
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: 1 of 6 controls in place; rating input score 17
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Missing
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 8 of 8 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 3.7%; rating input score 47; 47th percentile among comparable filings
  • Total-asset coverage ratio: 0.32; rating input score 10; 10th percentile among comparable filings
  • Liabilities to assets ratio: 2.02; rating input score 1; 1st percentile among comparable filings
  • Officer compensation ratio: 8.9%; rating input score 34; 34th percentile among comparable filings

Growth

  • Program expense growth: -2.5% per year; rating input score 0; 8th percentile among comparable filings
  • Revenue growth: 0.2% per year; rating input score 100; 12th percentile among comparable filings
  • Asset growth: -0.7% per year; rating input score 0; 10th percentile among comparable filings

Details

  • Where the money goes: 80.9% of revenue deployed · 84.1% of spending went to programs
  • Governance: 14 of 14 board members independent · 8 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $3M in reported program spending
  • Leadership: top reported pay $181K · 19 people listed · 1 of 6 pay-setting controls reported
  • Highest-paid contractors: 2 contractors listed · $248K reported
  • Consistency: 26 of 26 current checks pass
  • Schedules: 7 filed schedules · includes major donors and executive pay
  • Filing history: 12 filing years from 2011 to 2024
  • Contacts: How to reach this organization
  • Money network: 2 filed money-flow records
  • Related organizations: 1 filed related-organization link
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Program expense growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 10/100.
  • Moderate — Sustainability: Operating margin scored 47/100.
  • High — Growth: Asset growth scored 0/100.
  • High — Sustainability: Liabilities to assets ratio scored 1/100.
  • Moderate — Sustainability: Officer compensation ratio scored 34/100.