Carbondale Convention and Tourism Bureau

Nonprofit profile at a glance

EIN
371247122
IRS 990 coverage
2012–2023
Forms available
Form 990 2023
Location
Carbondale, IL, USA
Phone
6185299393
Rating
76
Verdict
SUPPORTED
Rating confidence
Moderate

Reported finances

Revenue
$2
Expenses
$74,590
Assets
$0
Liabilities
$-32,198

Source: IRS Form 990. Selected filing: tax year 2023. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • ROD SIEVERS (President)
  • CASEY TWOMEY (Vice President)

People named in this filing

  • ROD SIEVERS (President)
  • CASEY TWOMEY (Vice President)
  • SHANE CARSRUD (Treasurer)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990. Selected filing: tax year 2023. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Our purpose is to develop, promote, market & facilitate activities in & around carbondale designed to increase out of town visitors. Our goal is to work together with other non-profits & tourism partners to market carbondale events & bring new opportunities to the area.

What it reported doing in 2023

Carbondale tourism assisted in the economic growth of carbondale, Illinois by increasing visits from tourists and business travelers, generating overnight lodging, food and beverage revenues, and increasing shopping revenues. Carbondale tourism was the only tourism marketing organization in carbondale and was directly responsible for marketing the city of carbondale to visitors. In addition to producing and distributing multiple brochures and guides highlighting carbondales amenities, we worked with other local organizations and tourism partners to assist in their endeavors towards the marketing of the area. Carbondale tourism planned and executed community events and festivals, while also working towards bringing new opportunities to the area. We produced a yearly visitors guide, outdoor guide, city and campus map, and other event specific publications. Staff focus throughout the year was distributing the guides to potential travelers and visitors through direct mail requests, lead generating publications, leisure travel shows, southern Illinois university events, and tourism information centers. Additionally, staff focused on social media accounts as a form of marketing.

Operating model

Revenue model
Investment-supported. 100% of the money available for current operations came from recurring investment income.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 81
  • Transparency & Controls: 90
  • Accountability: 82
  • Sustainability: 8
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 75.8%; rating input score 76
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 4 of 7 controls in place; rating input score 57
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -3,729,400%; rating input score 0; 0th percentile among comparable filings
  • Total-asset coverage ratio: 0; rating input score 3; 3rd percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 0%; rating input score 60; 60th percentile among comparable filings

Growth

  • Program expense growth: -10.8% per year; rating input score 0; 28th percentile among comparable filings
  • Revenue growth: -6.8% per year; rating input score 0; 40th percentile among comparable filings
  • Asset growth: -6.2% per year; rating input score 0; 19th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 75.8% of spending went to programs
  • Governance: 7 of 7 board members independent · 4 of 7 filing controls reported
  • Programs: 1 filed program accomplishment · $57K in reported program spending
  • Leadership: top reported pay $0 · 7 people listed
  • Consistency: 18 of 18 current checks pass
  • Schedules: 1 filed schedules
  • Filing history: 10 filing years from 2012 to 2023
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Accountability: Governance controls: 2 of 6 not reported.
  • High — Sustainability: Operating margin scored 0/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 3/100.
  • High — Growth: Asset growth scored 0/100.