Campaign for Tobacco-Free Kids

Nonprofit profile at a glance

EIN
521969967
IRS 990 coverage
2010–2024
Official website data refreshed
Sep 2026
Forms available
Form 990 2024
Location
Washington, DC, United States
Phone
+1.202.296.5469
Rating
81
Verdict
STRONG
Rating confidence
Moderate
Sector
Smoking Addiction

Official website

Reported finances

Revenue
$71,866,182
Expenses
$47,686,095
Assets
$88,960,790
Liabilities
$26,034,853

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

27 people listed

Executive titles in this filing

  • YOLONDA RICHARDSON (PRESIDENT & CEO, SECRETARY)

Highest reported compensation

  • YOLONDA RICHARDSON (PRESIDENT & CEO, SECRETARY): $493,981 total reported compensation
  • DANIEL MCGOLDRICK (VP, INTERNATIONAL RESEARCH): $332,315 total reported compensation
  • JACQUELINE BOLT (CFO, TREASURER (THRU 12/13/24)): $316,430 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The Campaign for Tobacco-Free Kids is fighting for a world free of the death and disease caused by tobacco.

What it reported doing in 2024

Global tobacco: the campaign for tobacco free kids works to support civil society organizations in low- and middle-income countries around the world to raise awareness and demand action to reduce tobacco use. The campaign provides financial and technical assistance in ten priority countries: bangladesh, brazil, india, indonesia, mexico, pakistan, philippines, turkey, ukraine, and vietnam where the largest numbers of the world's smokers reside. The campaign also oversees an effort to educate and engage the public in africa, a region where rates of tobacco consumption have not been as high historically but are increasing. Priority countries include ethiopia, kenya, nigeria, senegal, south africa and zambia. Continued on schedule oglobal campaign team support includes strategic planning, campaign implementation, communications and media outreach and policy research and legal technical assistance. Through our special initiative, the global health advocacy incubator, we also work with civil society organizations working on food and nutrition, road safety, drowning prevention, and a range of health system strengthening efforts. In its work, the incubator provides similar financial and technical assistance to local partners in more than 25 countries where the health burden from these issues have led to preventable deaths and disease.

Operating model

Revenue model
Donor-supported. 94% of the money available for current operations came from contributions and gifts.
Distribution model
Hybrid. The nonprofit split its reported program spending across 76% for direct work, and 24% for grants.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Reported officer compensation is a large share of total spending, which may reflect staffing concentration and liabilities are high compared with assets.

Rating breakdown

  • Financial Efficiency: 74
  • Transparency & Controls: 78
  • Accountability: 96
  • Sustainability: 70
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 61.8%; rating input score 62
  • Program expense ratio: 92.2%; rating input score 92
  • Fundraising efficiency: $69.24 raised per $1 spent on fundraising; rating input score 79; 79th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Missing
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: 4 of 8 controls in place; rating input score 50
    • Claims monitoring procedures: Pass
    • Requires narrative reports: Limited
    • Conducts field audits: Limited
    • May suspend future funding: Limited
    • Requires financial reports: Pass
    • Conducts site visits: Pass
    • Requires grant agreements: Pass
    • May require repayment: Limited
  • Grant itemization coverage: 99.9%; rating input score 100; 47th percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 93.3%; rating input score 93; 44th percentile among comparable filings
  • Governance controls: 9 of 9 controls in place; rating input score 100
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Pass
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 33.6%; rating input score 93; 93rd percentile among comparable filings
  • Total-asset coverage ratio: 1.87; rating input score 61; 61st percentile among comparable filings
  • Liabilities to assets ratio: 0.29; rating input score 56; 56th percentile among comparable filings
  • Officer compensation ratio: 6.1%; rating input score 11; 11th percentile among comparable filings

Growth

  • Program expense growth: 9.4% per year; rating input score 100; 72nd percentile among comparable filings
  • Revenue growth: 8.6% per year; rating input score 100; 71st percentile among comparable filings
  • Asset growth: 8.3% per year; rating input score 100; 61st percentile among comparable filings

Details

  • What they do: 5 programs and campaigns described on the official site · 2 operating locations identified
  • Where the money goes: 61.8% of revenue deployed · 92.2% of spending went to programs
  • Governance: 14 of 15 board members independent · 9 of 9 filing controls reported
  • Programs: 3 filed program accomplishments · $44M in reported program spending
  • Leadership: top reported pay $494K · 27 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $2.9M reported
  • Consistency: 41 of 41 current checks pass
  • Schedules: 10 filed schedules · includes major donors, foreign activity, grants, and executive pay
  • Filing history: 15 filing years from 2010 to 2024
  • Contacts: How to reach this organization
  • Money network: 23 filed money-flow records
  • Related organizations: 11 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Officer compensation ratio scored 11/100.
  • Review — Sustainability: Liabilities to assets ratio scored 56/100.