Cambridge Office for Tourism Inc

What it reported doing in 2024

Brand launch and marketing impact: in fiscal year 2025, the cambridge office for tourism successfully launched its new brand and campaign, highlighted by the "unpack" campaign. This strategic initiative, designed to inspire both leisure & business travelers to explore cambridge in new and meaningful ways, garnered an impressive 12,788,757 impressions, 197,118 website sessions, and 2,777 downloads from our website within its first six months.additional highlights include: - prior to july 2024, website traffic was >10k sessions per month; we now average over 18k per month (a 190% increase) - $55,452 in advertising with expedia resulted in 4,366 room nights driving $1,320,669 in revenue to cambridge hotels - growth of 28% in instagram followers and 21.94% in linkedin followers - uber campaign (targeted specifically at riders departing boston logan airport in an uber who do not have a Massachusetts address listed in the app) drove 12,000 sessions to our website with a 94.1% engagement rate and average duration visit of 1 minute 8 seconds - etarget email campaign resulted in 1,200,000 email impressions directly with meeting planners, surpassing benchmark open rates of 3% with our campaign averaging a 9% open rate - in late fiscal year 2025 and early fiscal year 2026, cambridge office for tourism will launch an updated website which is a key component of cambridge office for tourism's long-term digital strategy to enhance user experience, visitor touchpoints and increase visitor conversion rates.new visitor information center. A major milestone in fiscal year 2025 is the highly anticipated opening of our new visitor information center, located in the cambridge kiosk, in partnership with the city of cambridge and culturehouse. Opening in spring 2025, the kiosk serves as a central hub for visitors, providing in-person assistance, interactive community exhibits, and access to local cultural and tourism resources. The visitor information center will significantly enhance our office's ability to welcome and engage tourists, further driving and boosting the local economy.

Financial Efficiency

• Mission deployment rate: 100%; rating input score 100
• Program expense ratio: 94.4%; rating input score 94
• Fundraising efficiency: Limited

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
• Pay-setting controls: 3 of 6 controls in place; rating input score 50
  • Compensation committee: Pass
  • Independent consultant: Missing
  • Other Form 990s reviewed: Missing
  • Written employment contract: Pass
  • Compensation survey or study: Missing
  • Board or committee approval: Pass
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Limited

Accountability

• Independent voting board: 76.5%; rating input score 76; 16th percentile among comparable filings
• Governance controls: 3 of 8 controls in place; rating input score 38
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Fail
  • Document-retention policy: Fail
  • CEO compensation review process: NotApplicable
  • Other executive compensation review process: Fail
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Fail
  • Independent financial-statement audit: Fail

Sustainability

• Operating margin: -9.5%; rating input score 18; 18th percentile among comparable filings
• Total-asset coverage ratio: 0.59; rating input score 27; 27th percentile among comparable filings
• Liabilities to assets ratio: 0.08; rating input score 46; 46th percentile among comparable filings
• Officer compensation ratio: 20.7%; rating input score 14; 14th percentile among comparable filings

Growth

• Program expense growth: 22.7% per year; rating input score 100; 85th percentile among comparable filings
• Revenue growth: 11.2% per year; rating input score 100; 70th percentile among comparable filings
• Asset growth: 14.5% per year; rating input score 100; 71st percentile among comparable filings