California Trade Org

Nonprofit profile at a glance

EIN
823110310
IRS 990 coverage
2018–2022
Forms available
Form 990 2022, Form 990-EZ 2020
Location
Santa Ana, CA, USA
Phone
7144172699
Rating
56
Verdict
MIXED
Rating confidence
Moderate
Sector
Chambers of Commerce & Business Leagues

Official website

Reported finances

Revenue
$497,248
Expenses
$340,504
Assets
$392,730
Liabilities
$72,690

Source: IRS Form 990. Selected filing: tax year 2022. Amounts in USD.

Leadership & pay

3 people listed

Executive titles in this filing

  • Jacob Rubenstein (President)

People named in this filing

  • Jacob Rubenstein (President)
  • Daniel Rodriguez (Treasurer)
  • Cesar Arellanes (Secretary)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990. Selected filing: tax year 2022. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The California Trade Org. (CTO) organizes and manages the California Pavilion at this B2B beauty trade show. This is an annual event where the CTO takes California based health & beauty companies to participate in order to create/increase exports for our members. This past show the CTO had 25 companies exhibit. B2B meetings are organized and delegations of foreign buyers are brought to the pavilion. This activity expands exports for the California beauty industry.

What it reported doing in 2022

Cosmoprof Worldwide Bologna Italy, March 14th-17th, 2020 (35% of time and resources during a year)Dubai April 15-17, 2020 (35% of time and resources), Virtual Buyer meeting 2020 conducted during year.The California Trade Org. (CTO) organizes and manages the California Pavilion at this B2B beauty trade show. This is an annual event where the CTO takes California based health & beauty companies to participate in order to create/increase exports for our members. This past show the CTO had 25 companies exhibit. B2B meetings are organized and delegations of foreign buyers are brought to the pavilion. This activity expands exports for the California beauty industry. The CTO does out reach and recruiting to new innovative companies each year. There is a retention rate of 80% and the remaining are new companies each year. The planning and procedures to make this show a success for the California Pavilion begin about six months before the show date and end a few weeks after the show commences. Cosmoprof Worldwide Bologna is the largest of the trade shows the CTO has a presence at during the year. Thus this show demands the most time and resources of the CTO, as well as results the highest increase/new to market exports.

Operating model

Revenue model
Earned-program. 86% of the money available for current operations came from fees and other program revenue.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

MIXED - The filed numbers largely add up and a large share of available resources goes toward mission work. A relatively small share of voting board members are independent and some filing-based governance responses are negative or unanswered.

Rating breakdown

  • Financial Efficiency: 63
  • Transparency & Controls: 90
  • Accountability: 0
  • Sustainability: 63
  • Growth: 20

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 60%; rating input score 60
  • Program expense ratio: 87.7%; rating input score 88
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 0%; rating input score 0; 7th percentile among comparable filings
  • Governance controls: 0 of 7 controls in place; rating input score 0
    • Conflict-of-interest policy: Fail
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Fail
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: 31.5%; rating input score 84; 84th percentile among comparable filings
  • Total-asset coverage ratio: 1.15; rating input score 43; 43rd percentile among comparable filings
  • Liabilities to assets ratio: 0.19; rating input score 22; 22nd percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 70; 70th percentile among comparable filings

Growth

  • Program expense growth: -13.5% per year; rating input score 0; 9th percentile among comparable filings
  • Revenue growth: -8.6% per year; rating input score 0; 8th percentile among comparable filings
  • Asset growth: 48.6% per year; rating input score 100; 96th percentile among comparable filings

Details

  • Where the money goes: 60% of revenue deployed · 87.7% of spending went to programs
  • Governance: 0 of 3 board members independent · 0 of 7 filing controls reported
  • Programs: 1 filed program accomplishment · $336K in reported program spending
  • Leadership: top reported pay $0 · 3 people listed
  • Consistency: 17 of 17 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 3 filing years from 2018 to 2022
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

Grant-readiness screening is separate from the live rating, not a measure of program quality. Review the source records before making a grant decision.

  • High — Accountability: Independent voting board scored 0/100.
  • High — Accountability: Governance controls: 6 of 6 not reported.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • Moderate — Sustainability: Total-asset coverage ratio scored 43/100.
  • High — Sustainability: Liabilities to assets ratio scored 22/100.
  • High — Grant Readiness: Automatic revocation: this organization had its federal tax-exempt status automatically revoked.