Bravelove Inc

Nonprofit profile at a glance

EIN
454696512
IRS 990 coverage
2013–2025
Forms available
Form 990 2025
Location
Dallas, TX, USA
Phone
2142720610
Rating
78
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Adoption

Official website

Reported finances

Revenue
$342,276
Expenses
$485,765
Assets
$373,036
Liabilities
$6,833

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

9 people listed

Executive titles in this filing

  • Janelle Basham (Executive Director)

Highest reported compensation

  • Janelle Basham (Executive Director): $83,000 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To change the perception of adoption through honest, informative and hopeful communication conveying the heroism and bravery a birth mother displays when she places her child with a loving family through adoption.

What it reported doing in 2025

BraveLove's primary program services focus on supporting birth mothers, equipping professionals, and educating the public about adoption. Through its Birth Mom Support initiatives, including Birth Mom Dinners hosted nationwide, BraveLove provides safe spaces for connection, and community, serving approximately 245 birth mothers in 2025. Through its Educational Resources and Professional Outreach, BraveLove distributes free, evidence-informed materials to pregnancy centers, adoption agencies, and healthcare providers, with over 18,000 resources shared nationwide in 2025 to improve understanding of adoption and support women exploring their options. Additionally, through Storytelling and Public Education, BraveLove produces and shares video and written content that elevates the voices of birth mothers and presents a more accurate, compassionate view of adoption, having reached over 3,000,000 individuals through digital platforms and partnerships.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Fundraising costs are high for each dollar raised and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 72
  • Transparency & Controls: 84
  • Accountability: 90
  • Sustainability: 19
  • Growth: 100

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 89.4%; rating input score 89
  • Program expense ratio: 63%; rating input score 63
  • Fundraising efficiency: $2.16 raised per $1 spent on fundraising; rating input score 10; 10th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 90%; rating input score 90; 10th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
  • Governance controls: 6 of 8 controls in place; rating input score 75
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -41.9%; rating input score 5; 5th percentile among comparable filings
  • Total-asset coverage ratio: 0.77; rating input score 34; 34th percentile among comparable filings
  • Liabilities to assets ratio: 0.02; rating input score 35; 35th percentile among comparable filings
  • Officer compensation ratio: 17.1%; rating input score 21; 21st percentile among comparable filings

Growth

  • Program expense growth: 5.8% per year; rating input score 100; 54th percentile among comparable filings
  • Revenue growth: 5.3% per year; rating input score 100; 49th percentile among comparable filings
  • Asset growth: 11.5% per year; rating input score 100; 67th percentile among comparable filings

Details

  • Where the money goes: 89.4% of revenue deployed · 63% of spending went to programs
  • Governance: 8 of 8 board members independent · 6 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $306K in reported program spending
  • Leadership: top reported pay $83K · 9 people listed
  • Consistency: 37 of 38 current checks pass · 1 finding to review
  • Schedules: 3 filed schedules · includes major donors
  • Filing history: 12 filing years from 2013 to 2025
  • Contacts: How to reach this organization
  • Money network: 1 filed money-flow record
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Fundraising efficiency scored 10/100.
  • High — Sustainability: Operating margin scored 5/100.
  • Review — Accountability: Governance controls: Independent financial-statement audit not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 34/100.
  • Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
  • High — Sustainability: Officer compensation ratio scored 21/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 35/100.