Brand Registry Group Inc
Nonprofit profile at a glance
- EIN
- 822988404
- IRS 990 coverage
- 2018–2024
- Forms available
- Form 990 2024
- Location
- Chicago, IL, USA
- Phone
- 3103690457
- Rating
- 72
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Business and Industry
Reported finances
- Revenue
- $103,731
- Expenses
- $48,415
- Assets
- $381,199
- Liabilities
- $0
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
9 people listed
Executive titles in this filing
- CREWS GORE (PRESIDENT)
People named in this filing
- CREWS GORE (PRESIDENT)
- MATTHEW CROSSMAN (VICE PRESIDE)
- MIKE RODENBAUGH (SECRETARY)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The brg represents and promotes its members' interests as dotbrand operators. As an association, the brg works to improve and develop domain name policies and operational practices in support of brg members' dotbrand registries. Typically, running a top-level-domain registry is not part of an organization's core business, so the brg brings together members with common interest and issues they would like to address. A "dotbrand" is a delegated top-level domain that is identical to an organization's name or brand that the organization owns or has rights in. A "dotbrand" allows a brand-holder to operate its own registry at the root of the internet (instead of using legacy top-level-domains, such as .com, .org, or .biz). Companies from different industries applied for their dotbrand in 2012 and over 550 are now live, providing a trusted space where brand owners have complete control of the domain allocation that supports their businesses. Examples of use cases can be found here - www.makea
What it reported doing in 2024
The brg is an advocate for dotbrand registry operators and future applicants, protectng our members' interest in policy development at icann. The brg actively raises awareness of dotbrand registries and their use cases, illustrating the benefits that operating a dotbrand registry can bring to organizations, their customers, and on-line users. The ability to control an area of the internet promotes greater security and trust for users. To support these activities, the brg is actively engaged within the icann community, including with icann's government advisory committe (gac), which represents governments and international governmental organizations in icann's multi-stakeholders representative structure. The brg participates in policy development work at icann which includes providing public comments. Position papers are also prepared for our members. Brg members regularly receive a newsletter that covers current topics, trends, and industry reports. It also fully briefs on brg activities and the wider domain name industry. The brg participates in events and icann meetings to raise awareness of dotbrands. Individual services are not provided by the brg to members. The servies are generic for, and on behalf of, all members. Dues cover membership and access to all the services.
Operating model
- Revenue model
- Membership-supported. 100% of the money available for current operations came from membership dues.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 53
- Transparency & Controls: 90
- Accountability: 82
- Sustainability: 86
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 42.3%; rating input score 42
- Program expense ratio: 90.4%; rating input score 90
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 4 of 7 controls in place; rating input score 57
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 53.3%; rating input score 92; 92nd percentile among comparable filings
- Total-asset coverage ratio: 7.87; rating input score 86; 86th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 80; 80th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 69; 69th percentile among comparable filings
Growth
- Program expense growth: 56.9% per year; rating input score 100; 96th percentile among comparable filings
- Revenue growth: -9.4% per year; rating input score 0; 6th percentile among comparable filings
- Asset growth: 8.4% per year; rating input score 100; 61st percentile among comparable filings
Details
- Where the money goes: 42.3% of revenue deployed · 90.4% of spending went to programs
- Governance: 20 of 20 board members independent · 4 of 7 filing controls reported
- Programs: 3 filed program accomplishments
- Leadership: top reported pay $0 · 9 people listed
- Consistency: 16 of 16 current checks pass
- Schedules: 1 filed schedules
- Filing history: 7 filing years from 2018 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 42/100.
- Review — Accountability: Governance controls: 2 of 6 not reported.
- High — Growth: Revenue growth scored 0/100.