Braided River
Nonprofit profile at a glance
- EIN
- 743237319
- IRS 990 coverage
- 2011–2024
- Forms available
- Form 990 2024, Form 990-EZ 2014
- Location
- Seattle, WA, USA
- Phone
- 2064060417
- Rating
- 87
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Fund Raising and/or Fund Distribution
Reported finances
- Revenue
- $502,166
- Expenses
- $577,335
- Assets
- $479,971
- Liabilities
- $34,485
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
7 people listed
Executive titles in this filing
- JOSEPH BOGAARD (PRESIDENT)
- HELEN CHERULLO (EXECUTIVE DIRECTOR)
People named in this filing
- JOSEPH BOGAARD (PRESIDENT)
- GABE AESCHLIMAN (TREASURER)
- JOANN MILLS (SECRETARY)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
We inspire people to protect wild places through images and stories that change perspectives, western north america's public lands are under threat. Using the power of beautiful images, we publish photography books and create multimedia advocacy campaigns to draw attention to these critical ecosystems. We work in concert with conservation photographers, writers, grassroots organizations and indigenous communities to build greater public awareness and turn awe into action.
What it reported doing in 2024
America's arctic - braided river is a media partner alongside a coalition of national conservation and indigenous nonprofits supporting science and cultural education around the alaskan arctic. In particular, the western arctic and the arctic national wildlife refuge have been a special focus. Through media campaigns, legislative action, and support for group trips to america's arctic, braided river has provided education through media about protecting the arctic from unsustainable development. Braided river also worked closely with national geographic photographer florian schulz on fieldwork surrounding photography and film of some of the most remote places of the arctic. We are continuing to support the impact campaign for an educational giant screen film called "the arctic: our last great wilderness." the film has been shown to date at more than 20 theaters at major science centers, for more than 10,000 people, including several thousand school groups and educators. We have also supported film and storytelling efforts digitally, on social media and a web platform protectthearctic.orgc, which has more than 58,000 followers. Columbia river - this book and visual storytelling campaign released on may 22nd of 2024 has been educating about the beautiful and complicated columbia river system and its expansive watershed from sea to source. To date, the photographer david moskowitz and the author eileen delehanty pearkes have presented at 11 in-person events as part of the big river event series, reaching a total of 450 people in the pacific northwest. The largest in-person speaking event was a 115-person audience at the Oregon museum of science and industry (omsi) in partnership with 350 pdx, columbia riverkeeper, and save our wild salmon. The transnational media campaign has been a great success, reaching across north america and western canada markets in print and social media. Big river is a forewards indies finalist for book of the year. In 2025, the big river traveling museum exhibit was created, is slotted to travel to eastern Washington in 2026 and 2027. Other programs - (1) in 2024, braided river supported the we are puget sound traveling museum traveling events, which were viewed by more than 40,000 people collectively. (2) book development of woodpecker: a year in the life of north american woodpeckers - a photography book and campaign on all 41 species of woodpeckers in north america. The book's fieldwork, editorial development, and layout were completed in 2024, with a publication date of september 1, 2025.
Operating model
- Revenue model
- Donor-supported. 73% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 89
- Transparency & Controls: 92
- Accountability: 88
- Sustainability: 32
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 93.9%; rating input score 94
- Program expense ratio: 81.6%; rating input score 82
- Fundraising efficiency: $99.79 raised per $1 spent on fundraising; rating input score 86; 86th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 5 of 7 controls in place; rating input score 71
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -15%; rating input score 12; 12th percentile among comparable filings
- Total-asset coverage ratio: 0.83; rating input score 37; 37th percentile among comparable filings
- Liabilities to assets ratio: 0.07; rating input score 47; 47th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 81; 81st percentile among comparable filings
Growth
- Program expense growth: 3.6% per year; rating input score 100; 35th percentile among comparable filings
- Revenue growth: 7.4% per year; rating input score 100; 56th percentile among comparable filings
- Asset growth: 13% per year; rating input score 100; 67th percentile among comparable filings
Details
- Where the money goes: 93.9% of revenue deployed · 81.6% of spending went to programs
- Governance: 6 of 6 board members independent · 5 of 7 filing controls reported
- Programs: 4 filed program accomplishments · $471K in reported program spending
- Leadership: top reported pay $0 · 7 people listed
- Consistency: 21 of 21 current checks pass
- Schedules: 3 filed schedules · includes major donors
- Filing history: 13 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 12/100.
- Review — Accountability: Governance controls: Independent financial-statement audit not reported.
- Moderate — Sustainability: Total-asset coverage ratio scored 37/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 47/100.