Blue Ridge Parkway Foundation
Nonprofit profile at a glance
- EIN
- 311512730
- IRS 990 coverage
- 2016–2025
- Forms available
- Form 990 2025
- Location
- Winstonsalem, NC, USA
- Phone
- 8663082773
- Rating
- 75
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Single Organization Support
Reported finances
- Revenue
- $5,473,623
- Expenses
- $4,322,130
- Assets
- $8,872,962
- Liabilities
- $198,632
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
17 people listed
Executive titles in this filing
- CAROLYN WARD (CEO)
Highest reported compensation
- CAROLYN WARD (CEO): $190,653 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The blue ridge parkway foundation is the fundraising partner, 501(c)(3), for the blue ridge parkway, providing support for initiatives along the 469-mile route, including historical and cultural preservation, natural resource protection, visitor amenities, and education and outreach.
What it reported doing in 2025
In 1949, the bluffs restaurant became the first dining establishment to open on the blue ridge parkway. The former coffee shop welcomed generations of diners before closing in 2010. In 2020, the stone and timber building underwent extensive renovations through funding secured by the blue ridge parkway foundation. To ensure the continued operation of the bluffs restaurant, the foundation entered into a historic lease for the national park service facility. As part of that agreement, the foundation is responsible for the ongoing maintenance of the building. The nonprofit has expanded its role by operating the restaurant and offering educational and pop-up events that celebrate heritage foodways, highlight mountain culture, and build community connections. It is once again a must-visit destination for homestyle meals and hospitality in the national park. The blue ridge parkway foundation created the blue ridge rising program to unite and serve the gateway communities of the blue ridge parkway by strengthening cross-jurisdictional relationships and fostering economic development, with a particular focus on travel, tourism, and outdoor recreation. Community listening sessions in the 29 counties that neighbor the national park unit identified six themes for program activities: marketing, visitor experience, unified regional voice, resource protection, workforce education, and capacity building. After more than a year of community listening sessions and planning, followed by the production of the blue ridge rising action plan, the program is now shifting from a planning process to partnership-based efforts to implement the 51 strategies detailed in the action plan.
Operating model
- Revenue model
- Donor-supported. 71% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 82% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Few specific pay-setting methods are documented in the filing; unanswered boxes are not proof of absence and fundraising costs are high for each dollar raised.
Rating breakdown
- Financial Efficiency: 64
- Transparency & Controls: 71
- Accountability: 100
- Sustainability: 67
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 61.9%; rating input score 62
- Program expense ratio: 76.6%; rating input score 77
- Fundraising efficiency: $10.93 raised per $1 spent on fundraising; rating input score 39; 39th percentile among comparable filings
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 0 of 6 controls in place; rating input score 0
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Missing
- Foreign activity oversight: Limited
- Grant itemization coverage: 100%; rating input score 100; 75th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 8 of 8 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 21%; rating input score 74; 74th percentile among comparable filings
- Total-asset coverage ratio: 2.05; rating input score 58; 58th percentile among comparable filings
- Liabilities to assets ratio: 0.02; rating input score 71; 71st percentile among comparable filings
- Officer compensation ratio: 4.4%; rating input score 61; 61st percentile among comparable filings
Growth
- Program expense growth: 8.2% per year; rating input score 100; 53rd percentile among comparable filings
- Revenue growth: 8.2% per year; rating input score 100; 58th percentile among comparable filings
- Asset growth: 8.7% per year; rating input score 100; 52nd percentile among comparable filings
Details
- Where the money goes: 61.9% of revenue deployed · 76.6% of spending went to programs
- Governance: 16 of 16 board members independent · 8 of 8 filing controls reported
- Programs: 4 filed program accomplishments · $3.3M in reported program spending
- Leadership: top reported pay $191K · 17 people listed · 0 of 6 pay-setting controls reported
- Highest-paid contractors: 1 contractor listed · $221K reported
- Consistency: 38 of 38 current checks pass
- Schedules: 8 filed schedules · includes major donors, grants, and executive pay
- Filing history: 9 filing years from 2016 to 2025
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Pay-setting controls scored 0/100.
- Moderate — Financial Efficiency: Fundraising efficiency scored 39/100.
- Review — Sustainability: Total-asset coverage ratio scored 58/100.