Beverly Hills Conference & Visitors Bureau
Nonprofit profile at a glance
- EIN
- 264725328
- IRS 990 coverage
- 2009–2024
- Forms available
- Form 990 2024
- Location
- Beverly Hills, CA, USA
- Phone
- 8003452210
- Rating
- 75
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $5,009,933
- Expenses
- $4,818,595
- Assets
- $1,925,497
- Liabilities
- $706,170
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
15 people listed
Executive titles in this filing
- JULIE WAGNER (CEO)
Highest reported compensation
- JULIE WAGNER (CEO): $296,107 total reported compensation
- ROBERT BIBEAULT (CHIEF MARKETING OFFICER): $203,663 total reported compensation
- NANCY MCFADYEN (SENIOR DIRECTOR OF GROUP S): $172,553 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The beverly hills conference and visitors bureau, the city's primary marketing organization is dedicated to enhancing the community's economic and social vitality by increasing visitor traffic through the development and execution of one-of-a kind, creative initiatives designed to drive incremental business to local merchants, restaurants, hoteliers and attractions.
What it reported doing in 2024
Marketing & tourism represents all activities dedicated to bringing visitors to beverly hills to stay, shop, dine and visit city attractions. Visitors are defined as local, regional, domestic and international. Marketing initiatives target travel trade, media and consumers directly.
Operating model
- Revenue model
- Earned-program. 100% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 71
- Transparency & Controls: 71
- Accountability: 95
- Sustainability: 31
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 79.1%; rating input score 79
- Program expense ratio: 82.3%; rating input score 82
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 2 of 6 controls in place; rating input score 33
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 8 of 9 controls in place; rating input score 89
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 3.8%; rating input score 47; 47th percentile among comparable filings
- Total-asset coverage ratio: 0.4; rating input score 13; 13th percentile among comparable filings
- Liabilities to assets ratio: 0.37; rating input score 29; 29th percentile among comparable filings
- Officer compensation ratio: 16.5%; rating input score 16; 16th percentile among comparable filings
Growth
- Program expense growth: 1.4% per year; rating input score 100; 19th percentile among comparable filings
- Revenue growth: 4% per year; rating input score 100; 34th percentile among comparable filings
- Asset growth: 4.4% per year; rating input score 100; 31st percentile among comparable filings
Details
- Where the money goes: 79.1% of revenue deployed · 82.3% of spending went to programs
- Governance: 11 of 11 board members independent · 8 of 9 filing controls reported
- Programs: 2 filed program accomplishments · $4M in reported program spending
- Leadership: top reported pay $296K · 15 people listed · 2 of 6 pay-setting controls reported
- Highest-paid contractors: 2 contractors listed · $480K reported
- Consistency: 28 of 28 current checks pass
- Schedules: 5 filed schedules · includes executive pay
- Filing history: 14 filing years from 2009 to 2024
- Contacts: How to reach this organization
- Money network: 4 filed money-flow records
- Related organizations: 1 filed related-organization link
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Total-asset coverage ratio scored 13/100.
- Moderate — Sustainability: Operating margin scored 47/100.
- Review — Accountability: Governance controls: Whistleblower policy not reported.
- High — Sustainability: Officer compensation ratio scored 16/100.
- High — Sustainability: Liabilities to assets ratio scored 29/100.