Be Kind Now Inc
Nonprofit profile at a glance
- EIN
- 852715658
- IRS 990-EZ coverage
- 2021–2024
- Forms available
- Form 990-EZ 2024, Form 990-N 2020
- Location
- Robbinsville, NJ, USA
- Phone
- 6173041019
- Rating
- 84
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Human Services N.E.C.
Reported finances
- Revenue
- $16,721
- Expenses
- $29,742
- Assets
- $16,047
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
4 people listed
Executive titles in this filing
- Umang Naik (President)
- Cynthia L Schwab-Rosen (Vice President)
People named in this filing
- Umang Naik (President)
- Cynthia L Schwab-Rosen (Vice President)
- Akshita Naik (Treasurer)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission is to promote kindness through the joy of giving. Be Kind Now Inc. intends to bring like-minded people together for charitable initiatives to create lasting change in their lives and communities, by fighting deprivation of basic needs like food, shelter, clothing, education etc.
What it reported doing in 2024
Other Project accomplishments include: (1) Our Annual Winter Coat drive where we collect gently used Winter gear and collaborate with Sandros Coat rack to donate them in Trenton, (2) Thanksgiving Drive -Be Kind collected donations from Oct 18 to Nov 8th, 2024, and on Nov 17, 2024, with the help of kid and adult volunteers packed 250 Thanksgiving baskets and then donated extra supplies to the Robbinsville Food Pantry at the Vincent J. Calcagno Robbinsville Senior Center. (3) Blanket Day event where families come together to make no-sew blankets, which go to kids, (4) Be Kind organized a PRIDE month fundraiser where over 100 volunteers came together to paint rocks with signs of love and kindness. The rocks were placed around the trail in Robbinsville Town Center. Funds raised were topped up and donated to PFLAG Robbinsville (5) Grant to Community Lunch Program & helping local families in need.
Operating model
- Revenue model
- Donor-supported. 100% of the money available for current operations came from contributions and gifts.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 45% for direct work, and 55% for grants.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and program spending has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 100
- Transparency & Controls: 82
- Sustainability: 28
- Growth: 0
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 100%; rating input score 100
- Program expense ratio: 100%; rating input score 100
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: -77.9%; rating input score 9; 9th percentile among comparable filings
- Total-asset coverage ratio: 0.54; rating input score 31; 31st percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 68; 68th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: -8.2% per year; rating input score 0; 30th percentile among comparable filings
- Revenue growth: -36.9% per year; rating input score 0; 8th percentile among comparable filings
- Asset growth: -6.5% per year; rating input score 0; 22nd percentile among comparable filings
Details
- Where the money goes: 100% of revenue deployed · 100% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 4 filed program accomplishments · $30K in reported program spending
- Leadership: top reported pay $0 · 4 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Filing history: 4 filing years from 2021 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Operating margin scored 9/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 31/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.