Bbb National Programs Inc

Nonprofit profile at a glance

EIN
833302514
IRS 990 coverage
2019–2025
Forms available
Form 990 2025
Location
Mclean, VA, USA
Phone
7032479361
Rating confidence
Limited

Official website

Reported finances

Revenue
$23,524,428
Expenses
$22,439,111
Assets
$33,186,279
Liabilities
$11,128,798

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

27 people listed

Executive titles in this filing

  • ERIC D REICIN (PRES & CEO, EX-OFFICIO)

Highest reported compensation

  • ERIC D REICIN (PRES & CEO, EX-OFFICIO): $802,330 total reported compensation
  • VICTORIA MCCORMICK (CFO & COO, SECRETARY/TREASURER): $443,961 total reported compensation
  • MARY ENGLE (EVP, POLICY): $421,954 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To foster trust, innovation, and competition in the marketplace through the development and delivery of effective, third-party self-regulation, dispute resolution, and other programs.

What it reported doing in 2025

Bbb national programs promotes truth-in-advertising through its national advertising division and national advertising review board; provides a watchdog role on the direct selling industry via its direct selling self-regulatory council; helps companies adhere to applicable privacy standards through its various privacy initiatives; creates guidelines for children's advertising and privacy in its children's advertising review unit; monitors digital advertising, including political ads, through its digital advertising accountability program; and sets standards for companies that advertise food and beverages to children via its children's food and beverage advertising initiative, doing all of this work in the spirit of encouraging voluntary self-regulation.

Operating model

Revenue model
Earned-program. 82% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 82
  • Accountability: 92
  • Sustainability: 38
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 100%; rating input score 100; 76th percentile among comparable filings
  • Major donor itemization: Limited
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 93.8%; rating input score 94; 23rd percentile among comparable filings
  • Governance controls: 8 of 9 controls in place; rating input score 89
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 4.6%; rating input score 43; 43rd percentile among comparable filings
  • Total-asset coverage ratio: 1.48; rating input score 41; 41st percentile among comparable filings
  • Liabilities to assets ratio: 0.34; rating input score 38; 38th percentile among comparable filings
  • Officer compensation ratio: 14.1%; rating input score 13; 13th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 8% per year; rating input score 100; 63rd percentile among comparable filings
  • Asset growth: 20.7% per year; rating input score 100; 91st percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 15 of 16 board members independent · 8 of 9 filing controls reported
  • Programs: 2 filed program accomplishments
  • Leadership: top reported pay $802K · 27 people listed · 2 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $1.8M reported
  • Consistency: 13 of 13 current checks pass
  • Schedules: 6 filed schedules · includes grants, executive pay, and related organizations
  • Filing history: 7 filing years from 2019 to 2025
  • Contacts: How to reach this organization
  • Money network: 9 filed money-flow records
  • Related organizations: 2 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Moderate — Sustainability: Operating margin scored 43/100.
  • Review — Accountability: Governance controls: Other executive compensation review process not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 41/100.
  • High — Sustainability: Officer compensation ratio scored 13/100.
  • Moderate — Sustainability: Liabilities to assets ratio scored 38/100.