Baby2Baby
Nonprofit profile at a glance
- EIN
- 464503539
- IRS 990 coverage
- 2014–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- Los Angeles, CA, US
- Phone
- (323) 933-2229
- Rating
- 76
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $77,674,033
- Expenses
- $40,022,459
- Assets
- $75,266,771
- Liabilities
- $4,883,854
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
24 people listed
Executive titles in this filing
- KELLY SAWYER PATRICOF (CO-CHAIR & CO-CEO)
- NORAH WEINSTEIN (CO-CHAIR & CO-CEO)
Highest reported compensation
- JENNIFER ARMSTRONG (COO): $247,042 total reported compensation
- JAMIE LAMOTTE (CMO): $186,335 total reported compensation
- MOLLY BAKER (SR DIRECTOR, DEVELOPMENT): $178,264 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Baby2Baby is a nonprofit that provides children in need across the country with diapers, clothing and all the basic necessities that every child deserves.
What it reported doing in 2024
Baby2baby is a national nonprofit organization that provides children in need with diapers, clothing, formula and all the basic necessities that every child deserves. Baby2baby distributes critical items to more than one million children across the country each year in homeless shelters, domestic violence programs, foster care, hospitals and underserved schools as well as children who have lost everything in the wake of disasters.
Operating model
- Revenue model
- Donor-supported. 92% of the money available for current operations came from contributions and gifts.
- Distribution model
- Grant intermediary. The nonprofit sent 80% of its reported program spending out as grants.
- Includes noncash contributions: Reported contributions include donated property or goods.
The verdict
SUPPORTED - A large share of total spending goes to programs and the filed numbers largely add up. A relatively small share of available resources goes toward mission work and reported officer compensation is a large share of total spending, which may reflect staffing concentration.
Rating breakdown
- Financial Efficiency: 64
- Transparency & Controls: 77
- Accountability: 93
- Sustainability: 77
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 47.3%; rating input score 47
- Program expense ratio: 90.4%; rating input score 90
- Fundraising efficiency: $46.25 raised per $1 spent on fundraising; rating input score 73; 73rd percentile among comparable filings
Transparency & Controls
- Consistency checks: 94.4%; rating input score 94; 31st percentile among comparable filings
- Pay-setting controls: 2 of 6 controls in place; rating input score 33
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: 98.7%; rating input score 99; 36th percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 88.2%; rating input score 88; 35th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 48.5%; rating input score 96; 96th percentile among comparable filings
- Total-asset coverage ratio: 1.88; rating input score 61; 61st percentile among comparable filings
- Liabilities to assets ratio: 0.06; rating input score 87; 87th percentile among comparable filings
- Officer compensation ratio: 3.2%; rating input score 35; 35th percentile among comparable filings
Growth
- Program expense growth: 18.1% per year; rating input score 100; 90th percentile among comparable filings
- Revenue growth: 20.9% per year; rating input score 100; 94th percentile among comparable filings
- Asset growth: 26.7% per year; rating input score 100; 97th percentile among comparable filings
Details
- What they do: 8 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 47.3% of revenue deployed · 90.4% of spending went to programs
- Governance: 15 of 17 board members independent · 9 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $36.2M in reported program spending
- Leadership: top reported pay $247K · 24 people listed · 2 of 6 pay-setting controls reported
- Highest-paid contractors: 5 contractors listed · $845K reported
- Consistency: 38 of 39 current checks pass · 1 finding to review
- Schedules: 8 filed schedules · includes major donors, grants, and executive pay
- Filing history: 10 filing years from 2014 to 2024
- Contacts: How to reach this organization
- Money network: 623 filed money-flow records
- Related organizations: 583 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 47/100.
- Moderate — Sustainability: Officer compensation ratio scored 35/100.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.