Awakening Foundation
Nonprofit profile at a glance
- EIN
- 462611720
- IRS 990 coverage
- 2018–2024
- Official website data refreshed
- Jun 2026
- Forms available
- Form 990 2024, Form 990-EZ 2017
- Location
- Conway, AR, USA
- Rating
- 66
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Fund Raising and Fund Distribution
- Affiliation
- Religious (unspecified)
Reported finances
- Revenue
- $45,544,551
- Expenses
- $45,534,738
- Assets
- $4,241,081
- Liabilities
- $2,325,190
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- MARTI FIFE (PRESIDENT)
Highest reported compensation
- DON BARRANCO (BOARD MEMBER): $4,975 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Serve and empower people through the message of hope and resources with individuals and families in local and international communities by bringing together artists, fans, and like-minded organizations through live events and missional endeavors to serve and empower those in need. SERVE **and** EMPOWER The Awakening Foundation exists to share the message of hope and resources with individuals and families in local and international communities by bringing together artists, fans, and like-minded organizations through live events and missional endeavors to serve and empower those in need. Ever since we founded Awakening Events many years ago, we knew we had a great opportunity to reach out and help those less fortunate than ourselves. Through the Awakening Foundation we are able to offer care and practical support to people who need it both in our local community in Arkansas and some...
What it reported doing in 2024
Awakening foundation is dedicated to promoting the message of hope and faith through the sales, marketing, and live event promotion of christian artists. The organization partners with ministries, churches, and artists to produce high-quality, christ-centered concert experiences that reach diverse audiences across the nation. Through strategic tour management, ticket sales, merchandise coordination, and digital promotion, awakening foundation helps christian artists amplify their message while maintaining affordability and accessibility for attendees. These events not only foster spiritual engagement but also support the ongoing ministry efforts of participating artists.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 44
- Transparency & Controls: 83
- Accountability: 84
- Sustainability: 30
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 49.6%; rating input score 50
- Program expense ratio: 49.6%; rating input score 50
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 81.8%; rating input score 82; 0th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: 85%; rating input score 85; 18th percentile among comparable filings
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 5 of 8 controls in place; rating input score 62
- Conflict-of-interest policy: Fail
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: NotApplicable
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: 0%; rating input score 32; 32nd percentile among comparable filings
- Total-asset coverage ratio: 0.09; rating input score 2; 2nd percentile among comparable filings
- Liabilities to assets ratio: 0.55; rating input score 25; 25th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 93; 93rd percentile among comparable filings
Growth
- Program expense growth: 44.4% per year; rating input score 100; 98th percentile among comparable filings
- Revenue growth: 49.6% per year; rating input score 100; 98th percentile among comparable filings
- Asset growth: 47% per year; rating input score 100; 98th percentile among comparable filings
Details
- What they do: 1 operating location identified
- Where the money goes: 49.6% of revenue deployed · 49.6% of spending went to programs
- Governance: 3 of 3 board members independent · 5 of 8 filing controls reported
- Programs: 1 filed program accomplishment · $22.6M in reported program spending
- Leadership: top reported pay $5K · 3 people listed
- Highest-paid contractors: 2 contractors listed · $45M reported
- Consistency: 14 of 16 current checks pass · 2 findings to review
- Schedules: 3 filed schedules · includes grants
- Filing history: 7 filing years from 2018 to 2024
- Contacts: How to reach this organization
- Money network: 9 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Financial Efficiency: Mission deployment rate scored 50/100.
- Review — Financial Efficiency: Program expense ratio scored 50/100.
- Review — Accountability: Governance controls: 2 of 7 not reported.
- Moderate — Sustainability: Operating margin scored 32/100.
- High — Sustainability: Total-asset coverage ratio scored 2/100.
- Moderate — Transparency & Controls: Schedule A contributions reconciliation did not reconcile in the filed values.
- Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
- High — Sustainability: Liabilities to assets ratio scored 25/100.