Atlantic Marketing Association Inc

Nonprofit profile at a glance

EIN
582507444
IRS 990-EZ coverage
2023–2025
Forms available
Form 990-EZ 2025
Location
Wilmington, NC, USA
Phone
9109622420
Rating
87
Verdict
STRONG
Rating confidence
Moderate
Sector
Professional Societies, Associations

Official website

Reported finances

Revenue
$13,941
Expenses
$15,167
Assets
$46,710
Liabilities
$0

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

5 people listed

Executive titles in this filing

  • Brian R Kinard (Executive Director)
  • Terry Damron (President)

People named in this filing

  • Brian R Kinard (Executive Director)
  • Terry Damron (President)
  • Kirsten Passyn (Program Chair)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The purpose of the Atlantic Marketing Association (AtMA) is to foster the dissemination of research and education in the field of marketing. Membership includes academic professors, doctoral students, and business professionals. The organization publishes refereed proceedings of conference papers and produces an academic publication, Atlantic Marketing Journal.

What it reported doing in 2025

AtMA provides an annual conference as a forum for the presentation and discussion of issues pertaining to the field of marketing and marketing education. AtMA promotes original research in the field of marketing and makes available to its members information on pedagogical aids for use in marketing education.

Operating model

Revenue model
Donor-supported. 87% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Program spending has declined or grown slowly and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 100
  • Transparency & Controls: 82
  • Sustainability: 51
  • Growth: 40

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 100%; rating input score 100

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 51st percentile among comparable filings
  • Major donor itemization: Limited

Sustainability

  • Operating margin: -8.8%; rating input score 30; 30th percentile among comparable filings
  • Total-asset coverage ratio: 3.08; rating input score 75; 75th percentile among comparable filings
  • Liabilities to assets ratio: 0; rating input score 66; 66th percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: -2.3% per year; rating input score 0; 41st percentile among comparable filings
  • Revenue growth: 9.5% per year; rating input score 100; 80th percentile among comparable filings
  • Asset growth: -9.1% per year; rating input score 0; 18th percentile among comparable filings

Details

  • Where the money goes: 100% of revenue deployed · 100% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $15K in reported program spending
  • Leadership: top reported pay $0 · 5 people listed
  • Consistency: 9 of 9 current checks pass
  • Schedules: 2 filed schedules
  • Filing history: 3 filing years from 2023 to 2025
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Growth: Program expense growth scored 0/100.
  • Moderate — Sustainability: Operating margin scored 30/100.
  • High — Growth: Asset growth scored 0/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.