ANA

Legal name: Association of National Advertisers Inc

Nonprofit profile at a glance

EIN
130453230
IRS 990 coverage
2009–2024
Official website data refreshed
Aug 2026
Forms available
Form 990 2024
Location
New York, NY, USA
Phone
2126975950
Rating confidence
Limited

Official website

Reported finances

Revenue
$80,475,015
Expenses
$82,234,900
Assets
$83,779,876
Liabilities
$75,052,909

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

73 people listed

Executive titles in this filing

  • ROBERT D LIODICE (CEO & DIRECTOR)
  • CHRISTINE MANNA (PRESIDENT & COO)
  • WILLIAM C DUGGAN (GROUP EXECUTIVE VICE PRESIDENT)
  • WILLIAM TUCKER (GROUP EXECUTIVE VICE PRESIDENT)
  • ROBERT ROTHE (GROUP EXECUTIVE VICE PRESIDENT)
  • CHRISTINE M GUILFOYLE (EXECUTIVE VICE PRESIDENT)

Highest reported compensation

  • ROBERT D LIODICE (CEO & DIRECTOR): $1,559,806 total reported compensation
  • CHRISTINE MANNA (PRESIDENT & COO): $806,108 total reported compensation
  • WILLIAM C DUGGAN (GROUP EXECUTIVE VICE PRESIDENT): $616,677 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

The ANA's mission is to drive growth for marketing, for brands and businesses, and for society.

What it reported doing in 2024

Professional development: ana holds conferences, training workshops and webinars to keep members and non-members on the leading edge of marketing trends and best practices to help marketers build their brands.ana maintains marketing committees for members to share and collaborate on best practices, network with peers and colleagues while learning about new industry trends and developments. Ana provides an online content portfolio that contains over eleven thousand case studies, research reports, white papers and playbooks.

Operating model

Revenue model
Other-operating. 91% of the money available for current operations came from other operating revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 76
  • Accountability: 93
  • Sustainability: 22
  • Growth: 60

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
  • Pay-setting controls: 2 of 6 controls in place; rating input score 33
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 97.4%; rating input score 97; 53rd percentile among comparable filings
  • Governance controls: 7 of 8 controls in place; rating input score 88
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -2.2%; rating input score 18; 18th percentile among comparable filings
  • Total-asset coverage ratio: 1.02; rating input score 40; 40th percentile among comparable filings
  • Liabilities to assets ratio: 0.9; rating input score 13; 13th percentile among comparable filings
  • Officer compensation ratio: 12.8%; rating input score 2; 2nd percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: 8.7% per year; rating input score 100; 71st percentile among comparable filings
  • Asset growth: 15% per year; rating input score 100; 86th percentile among comparable filings

Details

  • What they do: Mission, programs, and operating context captured from the official website.
  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 37 of 38 board members independent · 7 of 8 filing controls reported
  • Programs: 3 filed program accomplishments
  • Leadership: top reported pay $1.6M · 73 people listed · 2 of 6 pay-setting controls reported
  • Highest-paid contractors: 5 contractors listed · $11M reported
  • Consistency: 14 of 14 current checks pass
  • Schedules: 6 filed schedules · includes executive pay
  • Filing history: 13 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 24 filed money-flow records
  • Related organizations: 4 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Sustainability: Operating margin scored 18/100.
  • Review — Accountability: Governance controls: Form 990 shared with the board not reported.
  • Moderate — Sustainability: Total-asset coverage ratio scored 40/100.
  • High — Sustainability: Officer compensation ratio scored 2/100.
  • High — Sustainability: Liabilities to assets ratio scored 13/100.