Asians in Advertising Inc
Nonprofit profile at a glance
- EIN
- 873819369
- IRS 990-EZ coverage
- 2022–2025
- Forms available
- Form 990-EZ 2025
- Location
- Astoria, NY, USA
- Phone
- 6046166134
- Rating
- 55
- Verdict
- MIXED
- Rating confidence
- Moderate
- Sector
- Professional Societies, Associations
Reported finances
- Revenue
- $129,537
- Expenses
- $74,173
- Assets
- $224,614
- Liabilities
- $1,315
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
18 people listed
People named in this filing
- Suzie Bao (Director)
- Senna Bayasgalan (Director/Treasurer)
- Christina Lu (Director/Secretary)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Asians in Advertising Inc. is a nonprofit organization whose mission is to develop a community, create opportunities, and help elevate Asians to higher leadership positions.
What it reported doing in 2025
Breaking Barriers Conference
Operating model
- Revenue model
- Donor-supported. 73% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
MIXED - The filed numbers largely add up and program spending has grown recently. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 26
- Transparency & Controls: 82
- Sustainability: 80
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 20.2%; rating input score 20
- Program expense ratio: 35.3%; rating input score 35
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 42.7%; rating input score 89; 89th percentile among comparable filings
- Total-asset coverage ratio: 3.03; rating input score 89; 89th percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 41; 41st percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 35.5% per year; rating input score 100; 86th percentile among comparable filings
- Revenue growth: 5.5% per year; rating input score 100; 46th percentile among comparable filings
- Asset growth: 41.7% per year; rating input score 100; 90th percentile among comparable filings
Details
- Where the money goes: 20.2% of revenue deployed · 35.3% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $26K in reported program spending
- Leadership: top reported pay $0 · 18 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Filing history: 4 filing years from 2022 to 2025
- Contacts: How to reach this organization
- Money network: Resolved incoming and outgoing counterparties from filed money flows.
- Related organizations: Filed and resolved organization relationships.
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Financial Efficiency: Mission deployment rate scored 20/100.
- Moderate — Financial Efficiency: Program expense ratio scored 35/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 41/100.