Arizona Beef Council

What it reported doing in 2024

Promotion and consumer information promotion recipe videos inspire mealtime: on social media and youtube, 25 easy-to-follow recipe videos were viewed 1.4 million times, inspiring delicious mealtime decisions. Promoting beef to residents and visitors: leveraging arizonas tourism, major sporting events, and growing population, the abc executed a februaryjune multiplatform advertising campaign promoting beef. Connected tv ads, youtube and google digital ads, and audio ads were viewed over 8 million times, increased brand awareness, and encouraged beef purchases statewide. Outdoor billboards in high-traffic areas delivered an additional 4.4 million impressions. Supporting the beef supply chain: abc assists the beef supply chain to promote beef with cut chart posters and materials. Foodservice distributors, restaurants and retailers distributed 173 pieces across the state. Consumer information beefing up classrooms: a session for career and technical education teachers titled fancy steak dinner on a budget! Provided 45 teachers, who reach nearly 5,000 students annually, with a practical lesson plan on the topics of food preparation, cut selection, cooking methods and fine dining table settings. The beef up the classroom grant program helped middle and high school teachers implement beef-focused curriculum in their classrooms, reaching 3,959 students. Program funded by the Arizona cattle industry foundation. In collaboration with fellow agriculture education groups, abc coordinates the Arizona agriculture institute, providing teachers on-the-farm learning and lesson plans. Beef-focused insights for nutrition & nursing experts: abc participated in the school nutrition association of Arizona, Arizona academy of nutrition and dietetics, and the Arizona nurses association conferences high-traffic trade shows, providing speakers, recipes and nutrition materials, keeping beef top of mind for nutrition and health decision makers statewide. Nutrition & pre-med students experience ranch tours: nutrition graduate students from the university of Arizona, Arizona state university, grand canyon university and maricopa county department of public health, and pre-med students from gcu, learned first-hand from Arizona cattlemen and women about cattle production, care, and beef nutrition, providing a foundation from which to consult future clients and patients. Pre- and post-tour surveys showed substantial shifts toward positive perception and knowledge of the beef community and of beefs nutritional benefits. Community good will during the holidays: board members, staff and agriculture volunteers partnered with st. Marys food bank before thanksgiving, packing 1,350 food boxes. Through hands-on service and fundraising efforts, abc provided 11,870 meals and high-quality beef to Arizona families in need. Industry and producer information inspiring beef advocates through ffa: partnering with the Arizona ffa, abc hosted the 3rd annual masters of beef advocacy career and development event, building students knowledge of the beef community while developing confident, informed youth leaders. Industry monitoring and response: abc served as a trusted source for beef information by participating in news and podcast interviews, providing beef content experts, and tracking beef-related news and trends. Cattlewomen partners in beef events partnering with the Arizona state cowbelles: in partnership with the abc, the Arizona state cowbelles executed an impactful gate to plate tour for nutrition and lifestyle influencers, reaching almost 500,000 followers. The partnership also extends beef information to classrooms, fairs and consumer events across the state.

Financial Efficiency

• Mission deployment rate: 75.5%; rating input score 75
• Program expense ratio: 74.8%; rating input score 75
• Fundraising efficiency: Limited

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
• Pay-setting controls: Limited
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Limited

Accountability

• Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
• Governance controls: 8 of 8 controls in place; rating input score 100
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: Pass
  • Other executive compensation review process: NotApplicable
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: -0.9%; rating input score 37; 37th percentile among comparable filings
• Total-asset coverage ratio: 0.89; rating input score 37; 37th percentile among comparable filings
• Liabilities to assets ratio: 0.24; rating input score 18; 18th percentile among comparable filings
• Officer compensation ratio: 26.9%; rating input score 13; 13th percentile among comparable filings

Growth

• Program expense growth: 15.1% per year; rating input score 100; 79th percentile among comparable filings
• Revenue growth: 2.9% per year; rating input score 100; 40th percentile among comparable filings
• Asset growth: 3.9% per year; rating input score 100; 42nd percentile among comparable filings