Amplify Utah Media Literacy & Engagement Project

Nonprofit profile at a glance

EIN
851724206
IRS 990-EZ coverage
2024–2024
Forms available
Form 990-EZ 2024, Form 990-N 2023
Location
Salt Lake City, UT, USA
Rating
52
Verdict
MIXED
Rating confidence
Moderate
Sector
Media, Communications Organizations

Official website

Reported finances

Revenue
$70,722
Expenses
$14,584
Assets
$65,351

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

3 people listed

Executive titles in this filing

  • Marcie Cancio (Executive Director)
  • Michelle Church (Vice President)

People named in this filing

  • Corinne Morris (Treasurer)
  • Marcie Cancio (Executive Director)
  • Michelle Church (Vice President)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Amplify Utahs main activity is to increase representative storytelling in local media by partnering with local college community organizations and news organizations to publish stories and other content focused on diversity equity and inclusion.

What it reported doing in 2024

Amplify Utah is a storytelling platform dedicated to addressing the challenges facing local news and emerging journalists in Utah. The organization elevates the stories of underrepresented communities amid the ongoing decline of traditional news outlets partnering with universities and media to give students the tools guidance and connections needed to produce impactful community-centered journalism. Amplify Utahs largest initiatives include: The Story Room which partners local media to offer publication opportunities for student journalist from Utahs public institutions; the Utah College Media Collaborative which unites students from these same institutions in cross-campus projects to expand the reach of student journalism; and Voices of Utah a partnership with the University of Utahs award-winning capstone course that immerses students in multimedia journalism rooted in community engagement while providing publication pathways with local outlets. Additional projects include Community Storytelling high school programming and a photojournalism project featuring Utahns experiencing homelessness. We serve approximately 120 students annually publishing more than 230 stories and creating tangible industry experience for more than 105 published participants.

Operating model

Revenue model
Donor-supported. 99% of the money available for current operations came from contributions and gifts.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

MIXED - The filed numbers largely add up and revenue comfortably covers expenses. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.

Rating breakdown

  • Financial Efficiency: 16
  • Transparency & Controls: 100
  • Sustainability: 76
  • Growth: NotEnoughData

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 6.9%; rating input score 7
  • Program expense ratio: 30.9%; rating input score 31

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100

Sustainability

  • Operating margin: 79.4%; rating input score 97; 97th percentile among comparable filings
  • Total-asset coverage ratio: 4.48; rating input score 82; 82nd percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: Limited
  • Asset growth: Limited

Details

  • Where the money goes: 6.9% of revenue deployed · 30.9% of spending went to programs
  • Governance: Filed governance answers
  • Accomplishments: 1 filed program accomplishment · $5K in reported program spending
  • Leadership: top reported pay $0 · 3 people listed
  • Consistency: 7 of 7 current checks pass
  • Schedules: 3 filed schedules
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Financial Efficiency: Mission deployment rate scored 7/100.
  • Moderate — Financial Efficiency: Program expense ratio scored 31/100.
  • Review — Sustainability: Officer compensation ratio scored 56/100.