Amplifi DBA Imagine Los Angeles Inc and Imagine LA

What it reported doing in 2025

In 2025, Amplifi completed the following key milestones: At the request of Philanthropy and LA City Mayor Bass, co-created in a 24/7 effort the LA Relief Disaster Navigator in response to the LA Wildfires | with Better Angels - helped 7,000+ households receive critical help during a devasting time. Completed Benefit Navigator Expanded Pilots | 60 agencies - 120+ feedback sessions | Presented impact and evaluation at national conferences (APPAM, NAWRS) |Impact below. Changed our name from Imagine LA to Amplifi | new mission, vision and branding. Created the Innovation Lab | Piloted AI Chatbot & Agentic AI Application filler prototype with Nava Labs | presented to Center for Public Sector AI and Google.org Accelerator. October 24th Benefit Navigator Impact Convening / Reveal of Amplifi Name at the Ebell 200+ attendees, partnership awards & recognition by Mayor Bass, sponsored by City National Bank. Launched Benefit Navigator 3.0 | with low-cost Software as a Service fee to fuel a scalable sustainable social enterprise | Expanded into Riverside and Alameda Counties. The Benefit Navigator is a scalable, easy to use SaaS platform that simplifies how case workers and their clients discover, apply for, maintain and optimize public benefits and tax creditswhile enabling nonprofits and governments to deliver faster, more effective services. Features include: Benefit Information Hub provides trusted, easy to understand information about mainstream federal, state, and local public benefits and tax credits (including the impact of immigration status and HR1 recertification tools) all in one place. Benefits Calculator & Action Plan assessment tool that in 6-10 minutes identifies what benefits and tax credits a household are eligible for with specific amounts and easy to follow instructions to apply and to recertify. Benefit Scenario Planner shows users how their benefits will be affected if their income changes, if "benefit cliffs" exists transparency fuels confidence and economic mobility. Lera Caseworker Support Chatbot a conversational front door that provides both trusted public benefit and local resource information. Impact Dashboards track untapped benefits, their access process, plus changes in earned income over time by Agency, department, case worker, and client. Training & customer service by experienced case workers. Live Webinars for Caseworkers and Client given by trusted experts. 2025 Benefit Navigator Clients impact (confirmed by third party evaluation): $220 Million uncovered Benefits and Tax Credits $10,300 average value uncovered per household 22,000 client households served 50% increase in benefits take-up 75% of households discovered additional benefits 45% of households discovered tax credits 25% to 133% of wage increases for households using scenario planner2025 Benefit Navigator Organizational Impact: 68 Agency Users, non-profit or government 630 case workers and supervisor users $200K-$350K benefits uncovered per caseworker (varies service models) 95% users report reported Benefit Navigator helped them do their jobs better, save time and build client rapport especially powerful for new case workers Finally a tool that helps me do my job Case Manager, New Economics for Women The Benefit Navigator is as much an educational tool for staff as it is a resource for clients. Chief Program Officer, LA Family Housing (LAFH has increased their number of users from 20 to 91) 22,000 low-income households 36% Families, 9% Youth, 55% Adults 7 Service Models: Homeless Prevention, Homeless Services (primarily Transitional/Interim Housing), Family Services, Workforce Development, Education via Community College basic needs centers, Healthcare and Low-income housing.Looking forward to 2026, Amplifi will: Lean into helping Agencies, caseworkers and their client confidently navigate the new and complicated HR1 changes to SNAP (food benefits) and Medicaid (Health insurance). This includes Benefit Navigator updates and feature enhancemen

Financial Efficiency

• Mission deployment rate: 100%; rating input score 100
• Program expense ratio: 91.2%; rating input score 91
• Fundraising efficiency: $11.21 raised per $1 spent on fundraising; rating input score 39; 39th percentile among comparable filings

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
• Pay-setting controls: 2 of 6 controls in place; rating input score 33
  • Compensation committee: Missing
  • Independent consultant: Missing
  • Other Form 990s reviewed: Pass
  • Written employment contract: Missing
  • Compensation survey or study: Missing
  • Board or committee approval: Pass
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Limited

Accountability

• Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
• Governance controls: 6 of 9 controls in place; rating input score 67
  • Conflict-of-interest policy: Fail
  • Whistleblower policy: Pass
  • Document-retention policy: Pass
  • CEO compensation review process: Pass
  • Other executive compensation review process: Fail
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Fail
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: -85.5%; rating input score 1; 1st percentile among comparable filings
• Total-asset coverage ratio: 0.48; rating input score 24; 24th percentile among comparable filings
• Liabilities to assets ratio: 0.12; rating input score 32; 32nd percentile among comparable filings
• Officer compensation ratio: 22%; rating input score 14; 14th percentile among comparable filings

Growth

• Program expense growth: 12.7% per year; rating input score 100; 66th percentile among comparable filings
• Revenue growth: 8.9% per year; rating input score 100; 57th percentile among comparable filings
• Asset growth: 13.6% per year; rating input score 100; 66th percentile among comparable filings