American Suntanning Association Inc
Nonprofit profile at a glance
- EIN
- 461279712
- IRS 990 coverage
- 2013–2025
- Forms available
- Form 990 2025
- Location
- Littleton, CO, USA
- Phone
- 8334892274
- Rating
- 75
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $1,002,657
- Expenses
- $1,220,126
- Assets
- $3,414,047
- Liabilities
- $39,826
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
7 people listed
Executive titles in this filing
- MELINDA NORTON (PRESIDENT EM)
Highest reported compensation
- JOSEPH LEVY (EMPLOYEE/EXE): $276,106 total reported compensation
- MELINDA NORTON (PRESIDENT EM): $156,000 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To promote the common business interests of its members as well as uniting, advancing, and protecting the welfare of the retailers of the indoor tanning industry.
What it reported doing in 2025
The organization recognizes the need to unite the indoor tanning industry and to provide scientific evidence to governmental bodies and to the public regarding the risks and benefits of indoor tanning. This, along with the mission to protect the welfare of the indoor tanning industry, is what the organization attempted to accomplish in the current year.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 75% for direct work, and 25% for grants.
The verdict
SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. The filing reports few safeguards for money sent abroad and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 81
- Transparency & Controls: 64
- Accountability: 82
- Sustainability: 32
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 97.5%; rating input score 97
- Program expense ratio: 79.7%; rating input score 80
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 92.3%; rating input score 92; 18th percentile among comparable filings
- Pay-setting controls: 1 of 6 controls in place; rating input score 17
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
- Foreign activity oversight: 2 of 8 controls in place; rating input score 25
- Claims monitoring procedures: Pass
- Requires narrative reports: Fail
- Conducts field audits: Fail
- May suspend future funding: Fail
- Requires financial reports: Pass
- Conducts site visits: Fail
- Requires grant agreements: Fail
- May require repayment: Fail
- Grant itemization coverage: 100%; rating input score 100; 78th percentile among comparable filings
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 5 of 9 controls in place; rating input score 56
- Conflict-of-interest policy: Fail
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Fail
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: -21.7%; rating input score 6; 6th percentile among comparable filings
- Total-asset coverage ratio: 2.8; rating input score 73; 73rd percentile among comparable filings
- Liabilities to assets ratio: 0.01; rating input score 59; 59th percentile among comparable filings
- Officer compensation ratio: 35.4%; rating input score 5; 5th percentile among comparable filings
Growth
- Program expense growth: 9.6% per year; rating input score 100; 56th percentile among comparable filings
- Revenue growth: 0.2% per year; rating input score 100; 12th percentile among comparable filings
- Asset growth: 25.2% per year; rating input score 100; 85th percentile among comparable filings
Details
- Where the money goes: 97.5% of revenue deployed · 79.7% of spending went to programs
- Governance: 3 of 3 board members independent · 5 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $972K in reported program spending
- Leadership: top reported pay $276K · 7 people listed · 1 of 6 pay-setting controls reported
- Consistency: 28 of 29 current checks pass · 1 finding to review
- Schedules: 7 filed schedules · includes foreign activity, grants, and executive pay
- Filing history: 13 filing years from 2013 to 2025
- Contacts: How to reach this organization
- Money network: 3 filed money-flow records
- Related organizations: 3 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Transparency & Controls: Foreign activity oversight: 6 of 8 not reported.
- Review — Accountability: Governance controls: 4 of 9 not reported.
- High — Sustainability: Operating margin scored 6/100.
- High — Sustainability: Officer compensation ratio scored 5/100.
- Review — Transparency & Controls: Schedule R controlled transactions itemized did not reconcile in the filed values.
- Review — Sustainability: Liabilities to assets ratio scored 59/100.