American Rental Association
Legal name: American Rental Association Inc
Nonprofit profile at a glance
- EIN
- 362425015
- IRS 990 coverage
- 2011–2024
- Official website data refreshed
- Sep 2026
- Forms available
- Form 990 2024
- Location
- Moline, IL, USA
- Phone
- 800.334.2177
- Rating
- 87
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $24,309,173
- Expenses
- $21,546,724
- Assets
- $64,531,445
- Liabilities
- $15,296,399
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
25 people listed
Executive titles in this filing
- JEFF CROTTO (PRESIDENT)
- ROBERT PEDERSEN (PRESIDENT-ELECT)
- TONY CONANT (CHIEF EXECUTIVE OFFICER)
Highest reported compensation
- TONY CONANT (CHIEF EXECUTIVE OFFICER): $849,461 total reported compensation
- MARCY WRIGHT (C.F.O./C.O.O.): $344,188 total reported compensation
- JOHN MCCLELLAND (V.P. GOVERNMENT AFFAIRS): $343,505 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
OUR VISION Together, we define our future Our vision for the future includes education and training to develop employees and increase safety practices, a workforce that is sustainable and eager to advance their careers, use of technology that will increase operational performance, and the ability to transform business data into actionable insights. Rental is a more than an $88 billion industry. It’s a community of dedicated, hard-working people and together we define our future.
What it reported doing in 2024
Benefit programs for a.r.a. Members - such as the monthly publication of "rental management" magazine, seminars, product surveys, safety guidelines, employee training manuals, calendars, audio/visual AIDS, etc. These programs are funded through membership dues and program charges. The "rental management" magazine advertising revenue of $1,976,634 is unrelated business revenue.
Operating model
- Revenue model
- Other-operating. 95% of the money available for current operations came from other operating revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Reported officer compensation is a large share of total spending, which may reflect staffing concentration and liabilities are high compared with assets.
Rating breakdown
- Financial Efficiency: 72
- Transparency & Controls: 100
- Accountability: 100
- Sustainability: 63
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 77.5%; rating input score 78
- Program expense ratio: 84.7%; rating input score 85
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
- Pay-setting controls: 6 of 6 controls in place; rating input score 100
- Compensation committee: Pass
- Independent consultant: Pass
- Other Form 990s reviewed: Pass
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Pass
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Yes; rating input score 100
Accountability
- Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
- Governance controls: 9 of 9 controls in place; rating input score 100
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 11.4%; rating input score 70; 70th percentile among comparable filings
- Total-asset coverage ratio: 2.99; rating input score 75; 75th percentile among comparable filings
- Liabilities to assets ratio: 0.24; rating input score 54; 54th percentile among comparable filings
- Officer compensation ratio: 11.5%; rating input score 15; 15th percentile among comparable filings
Growth
- Program expense growth: 5.3% per year; rating input score 100; 44th percentile among comparable filings
- Revenue growth: 4% per year; rating input score 100; 34th percentile among comparable filings
- Asset growth: 5.8% per year; rating input score 100; 41st percentile among comparable filings
Details
- What they do: 1 programs and campaigns described on the official site · 1 operating location identified
- Where the money goes: 77.5% of revenue deployed · 84.7% of spending went to programs
- Governance: 17 of 17 board members independent · 9 of 9 filing controls reported
- Programs: 2 filed program accomplishments · $18.2M in reported program spending
- Leadership: top reported pay $849K · 25 people listed · 6 of 6 pay-setting controls reported
- Consistency: 34 of 34 current checks pass
- Schedules: 5 filed schedules · includes executive pay and related organizations
- Filing history: 13 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Money network: 8 filed money-flow records
- Related organizations: 3 filed related-organization links
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Officer compensation ratio scored 15/100.
- Review — Sustainability: Liabilities to assets ratio scored 54/100.