American Media Council Inc

Nonprofit profile at a glance

EIN
823235497
IRS 990 coverage
2022–2025
Forms available
Form 990 2025, Form 990-N 2019
Location
Cheyenne, WY, USA
Phone
8008727570
Rating
62
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Alliance/Advocacy

Reported finances

Revenue
$1,190,390
Expenses
$1,394,342
Assets
$72,802
Liabilities
$107,458

Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.

Leadership & pay

4 people listed

Executive titles in this filing

  • Floyd Brown (President)

People named in this filing

  • Floyd Brown (President)
  • Lori Corbin (Director)
  • Anthony Easton (Secrtary/Treasr)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

American Media Council (AMC) is dedicated to combating media misinformation and promoting media literacy. Our mission is to empower individuals with accurate information and combat the spread of misinformation and reclaim the integrity of our nations media landscape. We believe in empowering people with the truth, advocating for ethical journalism and defending the values that make America great.

What it reported doing in 2025

American Media Council (AMC) developed and delivered via social media, the internet, and electronic media, campaigns to help people improve their lives and enable them to be a more informed society. AMC also produced these campaigns on behalf of its non-profit messaging partners each focusing on specific areas of public interest, including the American Constitution and Bill of Rights educational series, the Sharing Economy Program, Citizen Journalism Outreach training, and encouragement and support of minority-owned businesses and entrepreneurs.

Operating model

Revenue model
Donor-supported. 100% of the money available for current operations came from contributions and gifts.
Distribution model
Hybrid. The nonprofit split its reported program spending across 70% for direct work, and 30% for grants.

The verdict

SUPPORTED - The filed numbers largely add up and program spending has grown recently. Some filing-based governance responses are negative or unanswered and a relatively small share of voting board members are independent.

Rating breakdown

  • Financial Efficiency: 59
  • Transparency & Controls: 90
  • Accountability: 35
  • Sustainability: 14
  • Growth: 80

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 69.1%; rating input score 69
  • Program expense ratio: 58.9%; rating input score 59
  • Fundraising efficiency: $2.61 raised per $1 spent on fundraising; rating input score 7; 7th percentile among comparable filings

Transparency & Controls

  • Consistency checks: 93.3%; rating input score 93; 24th percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 99.1%; rating input score 99; 52nd percentile among comparable filings
  • Major donor itemization: Yes; rating input score 100
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 50%; rating input score 50; 14th percentile among comparable filings
  • Governance controls: 1 of 7 controls in place; rating input score 14
    • Conflict-of-interest policy: Fail
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -17.1%; rating input score 8; 8th percentile among comparable filings
  • Total-asset coverage ratio: 0.05; rating input score 3; 3rd percentile among comparable filings
  • Liabilities to assets ratio: 1.48; rating input score 2; 2nd percentile among comparable filings
  • Officer compensation ratio: 0%; rating input score 78; 78th percentile among comparable filings

Growth

  • Program expense growth: 87.5% per year; rating input score 100; 98th percentile among comparable filings
  • Revenue growth: 78.8% per year; rating input score 100; 98th percentile among comparable filings
  • Asset growth: -46.6% per year; rating input score 0; 1st percentile among comparable filings

Details

  • Where the money goes: 69.1% of revenue deployed · 58.9% of spending went to programs
  • Governance: 2 of 4 board members independent · 1 of 7 filing controls reported
  • Programs: 1 filed program accomplishment · $822K in reported program spending
  • Leadership: top reported pay $0 · 4 people listed
  • Consistency: 25 of 26 current checks pass · 1 finding to review
  • Schedules: 5 filed schedules · includes major donors and grants
  • Filing history: 4 filing years from 2022 to 2025
  • Contacts: How to reach this organization
  • Money network: 3 filed money-flow records
  • Related organizations: 3 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Accountability: Governance controls: 5 of 6 not reported.
  • Review — Accountability: Independent voting board scored 50/100.
  • Review — Financial Efficiency: Program expense ratio scored 59/100.
  • High — Financial Efficiency: Fundraising efficiency scored 7/100.
  • High — Sustainability: Operating margin scored 8/100.
  • High — Sustainability: Total-asset coverage ratio scored 3/100.
  • High — Growth: Asset growth scored 0/100.
  • Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
  • High — Sustainability: Liabilities to assets ratio scored 2/100.