American Marketing Associationsan Diego
Nonprofit profile at a glance
- EIN
- 330327498
- IRS 990-EZ coverage
- 2013–2024
- Forms available
- Form 990-EZ 2024
- Location
- San Diego, CA, USA
- Phone
- 7608462048
- Rating
- 92
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $125,481
- Expenses
- $123,439
- Assets
- $53,097
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
12 people listed
Executive titles in this filing
- ZACHARY SENVISKY (PRESIDENT)
- NICK HOFER (PRESIDENT ELECT)
- CLAUDIA CHOW (PAST PRESIDENT)
People named in this filing
- ZACHARY SENVISKY (PRESIDENT)
- KATHY TOWNEND (SECRETARY)
- JANENE FORMAN (VP FINANCE/TREASURER)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The organization is dedicated to supporting and growing the san diego marketing community with social, educational, and professional networking opportunities.
What it reported doing in 2024
The local community was supported by various events during the fiscal year. Volunteer opportunities were given to various student chapters and local marketers that provide insight and networking in real world market careers.
Operating model
- Revenue model
- Earned-program. 65% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Expenses are high relative to revenue and total assets are small relative to annual expenses; liquid coverage is unknown.
Rating breakdown
- Financial Efficiency: 89
- Transparency & Controls: 100
- Sustainability: 45
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 88.4%; rating input score 88
- Program expense ratio: 89.9%; rating input score 90
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 1.6%; rating input score 39; 39th percentile among comparable filings
- Total-asset coverage ratio: 0.43; rating input score 34; 34th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 76; 76th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 14.9% per year; rating input score 100; 70th percentile among comparable filings
- Revenue growth: 10.2% per year; rating input score 100; 67th percentile among comparable filings
- Asset growth: 2.7% per year; rating input score 100; 36th percentile among comparable filings
Details
- Where the money goes: 88.4% of revenue deployed · 89.9% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $111K in reported program spending
- Leadership: top reported pay $0 · 12 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules
- Filing history: 5 filing years from 2013 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Operating margin scored 39/100.
- Moderate — Sustainability: Total-asset coverage ratio scored 34/100.