American Marketing Association San Francisco
Nonprofit profile at a glance
- EIN
- 942581350
- IRS 990-EZ coverage
- 2010–2024
- Forms available
- Form 990-EZ 2024
- Location
- San Francisco, CA, USA
- Phone
- 4155092967
- Rating
- 61
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $31,825
- Expenses
- $25,135
- Assets
- $53,915
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
3 people listed
Executive titles in this filing
- THOMAS MOYER (PRESIDENT)
People named in this filing
- ERIC WEIDNER (CHIEF EXECUT)
- JULIA KOZLOV (SECRETARY. C)
- THOMAS MOYER (PRESIDENT)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
We strive to improve the methods and techniques of marketing and contribute to the improvement of the teaching of marketing and to develop better public understanding and appreciation of marketing issues. We are the focal point in the community for exchange of marketing ideas, interest and knowledge by promoting a greater understanding and appreciation of marketing pricnciples and practices by the member of the chapter as well as the general public. Continuation of primary exempt purpose: dedicated to the educational advancement of the discipline of marketing
What it reported doing in 2024
Amasf's accomplishments include monthly programs, which are premier events combining networking, keynote and panel discussion. Panel events feature the largest names and brands in marketing. Through these programs we promote professionalism in the practrice of marketing by fostering networking, educatin and research. We encourage our members to develop sound thinking and marketing theory and help them to develop a more exact knowledge and definition of marketing principles through frequent contact, discussion and other interchange between and among the members of the association.
Operating model
- Revenue model
- Donor-supported. 94% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and revenue comfortably covers expenses. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 48
- Transparency & Controls: 82
- Sustainability: 61
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 43.3%; rating input score 43
- Program expense ratio: 54.7%; rating input score 55
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 21%; rating input score 74; 74th percentile among comparable filings
- Total-asset coverage ratio: 2.15; rating input score 67; 67th percentile among comparable filings
- Liabilities to assets ratio: Limited
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: -4.3% per year; rating input score 0; 37th percentile among comparable filings
- Revenue growth: -6.9% per year; rating input score 0; 30th percentile among comparable filings
- Asset growth: 0.9% per year; rating input score 100; 42nd percentile among comparable filings
Details
- Where the money goes: 43.3% of revenue deployed · 54.7% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $14K in reported program spending
- Leadership: top reported pay $0 · 3 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 2 filed schedules
- Filing history: 12 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 43/100.
- Review — Financial Efficiency: Program expense ratio scored 55/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.