American Marketing Association Richmond Chapter
Nonprofit profile at a glance
- EIN
- 541300307
- IRS 990-EZ coverage
- 2011–2024
- Forms available
- Form 990-EZ 2024
- Location
- Mechanicsville, VA, USA
- Phone
- 8045940459
- Rating
- 56
- Verdict
- MIXED
- Rating confidence
- Moderate
Reported finances
- Revenue
- $38,725
- Expenses
- $32,135
- Assets
- $199,179
- Liabilities
- $4,672
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
25 people listed
Executive titles in this filing
- Amanda Creger (Past President)
- Caitlin McNichol (Vice President)
- Amy Baril (President)
People named in this filing
- Jason St Peter (VP Communic)
- Amanda Creger (Past President)
- Jason Lee (Secretary)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
To provide education and resources for marketing professionals in the Richmond area.
What it reported doing in 2024
The organization awarded a scholarship to a student at a local university interested in a marketing related field of study.
Operating model
- Revenue model
- Cannot be determined from the filing. The filing does not provide enough consistent revenue detail to tell how this nonprofit funds its work.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 78% for direct work, and 22% for grants.
The verdict
MIXED - The filed numbers largely add up and revenue comfortably covers expenses. A relatively small share of available resources goes toward mission work and a relatively small share of total spending goes to programs.
Rating breakdown
- Financial Efficiency: 38
- Transparency & Controls: 82
- Sustainability: 68
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 35.2%; rating input score 35
- Program expense ratio: 42.4%; rating input score 42
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 17%; rating input score 70; 70th percentile among comparable filings
- Total-asset coverage ratio: 6.2; rating input score 87; 87th percentile among comparable filings
- Liabilities to assets ratio: 0.02; rating input score 25; 25th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: -8.5% per year; rating input score 0; 29th percentile among comparable filings
- Revenue growth: -5.1% per year; rating input score 0; 34th percentile among comparable filings
- Asset growth: 0.6% per year; rating input score 100; 41st percentile among comparable filings
Details
- Where the money goes: 35.2% of revenue deployed · 42.4% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $14K in reported program spending
- Leadership: top reported pay $0 · 25 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Filing history: 12 filing years from 2011 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Financial Efficiency: Mission deployment rate scored 35/100.
- Moderate — Financial Efficiency: Program expense ratio scored 42/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Liabilities to assets ratio scored 25/100.
- Review — Sustainability: Officer compensation ratio scored 56/100.