American Marketing Association Inc
Nonprofit profile at a glance
- EIN
- 470686382
- IRS 990-EZ coverage
- 2015–2024
- Forms available
- Form 990-EZ 2024, Form 990-N 2013
- Location
- Lincoln, NE, USA
- Phone
- 4024234343
- Rating confidence
- Limited
Reported finances
- Revenue
- $50,134
- Expenses
- $44,223
- Assets
- $120,481
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
24 people listed
Executive titles in this filing
- Briana Prai (Immediate Past President)
- Whitney Hansen (Immediate Past President)
- Jordan Snader (President)
- Kylie Stearns (President-Elect)
People named in this filing
- Briana Prai (Immediate Past President)
- Lindsey Walsh (Secretary)
- Leanna Graham (Treasurer)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Form 990-ez, part iii, primary exempt purpose: to serve as the resource for area marketers to learn, grow and connect through opportunties which promote education and marketing excellence.
What it reported doing in 2024
Form 990-ez, part iii, line 29, program service accomplishments: prisms is a non-profit marketing conference held annually. American marketing association members, marketing professionals, and clients come toegher to recognize the prior year accomplishments of lincoln marketers.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 82
- Sustainability: 66
- Growth: 60
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 11.8%; rating input score 64; 64th percentile among comparable filings
- Total-asset coverage ratio: 2.72; rating input score 72; 72nd percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 68; 68th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 56; 56th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: 4.8% per year; rating input score 100; 70th percentile among comparable filings
- Asset growth: 11.9% per year; rating input score 100; 76th percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments
- Leadership: top reported pay $0 · 24 people listed
- Consistency: 6 of 6 current checks pass
- Schedules: 2 filed schedules
- Filing history: 6 filing years from 2015 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Sustainability: Officer compensation ratio scored 56/100.