American Marketing Assocation Inc
Nonprofit profile at a glance
- EIN
- 731387282
- IRS 990-EZ coverage
- 2022–2024
- Forms available
- Form 990-EZ 2024, Form 990-N 2020
- Location
- Oklahoma City, OK, USA
- Rating
- 89
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $167,203
- Expenses
- $156,426
- Assets
- $24,612
- Liabilities
- $0
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
1 person listed
Executive titles in this filing
- CHRIS FOX (PRESIDENT)
People named in this filing
- CHRIS FOX (PRESIDENT)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Educational and professional
What it reported doing in 2024
Marcon - a marketing conference in the Oklahoma city metro area. Provides networking events and speakers to educate and discuss topics in marketing
Operating model
- Revenue model
- Donor-supported. 94% of the money available for current operations came from contributions and gifts.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and expenses are high relative to revenue.
Rating breakdown
- Financial Efficiency: 84
- Transparency & Controls: 100
- Sustainability: 45
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 81.7%; rating input score 82
- Program expense ratio: 87.4%; rating input score 87
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: 6.4%; rating input score 51; 51st percentile among comparable filings
- Total-asset coverage ratio: 0.16; rating input score 16; 16th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 76; 76th percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: 33.4% per year; rating input score 100; 86th percentile among comparable filings
- Revenue growth: 25.1% per year; rating input score 100; 87th percentile among comparable filings
- Asset growth: 9.7% per year; rating input score 100; 60th percentile among comparable filings
Details
- Where the money goes: 81.7% of revenue deployed · 87.4% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 2 filed program accomplishments · $137K in reported program spending
- Leadership: top reported pay $0 · 1 people listed
- Consistency: 7 of 7 current checks pass
- Schedules: 3 filed schedules
- Filing history: 3 filing years from 2022 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Total-asset coverage ratio scored 16/100.
- Review — Sustainability: Operating margin scored 51/100.