Winners Drink Milk

Legal name: American Dairy Association Indiana Inc

Nonprofit profile at a glance

EIN: 351651292
IRS 990 coverage: 2010–2024
Official website data refreshed: Sep 2026
Forms available: Form 990 2024
Location: Indianapolis, IN, US
Phone: 317-842-3060
Rating confidence: Limited

Official website

Reported finances

Revenue: $4,241,544
Expenses: $3,946,446
Assets: $2,990,982
Liabilities: $743,071

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

13 people listed

Executive titles in this filing

RICHARD THOMAS (PRESIDENT)
JANET DAGUE (VICE-PRESIDENT)
JENNIFER BROWNING (CEO)

Highest reported compensation

JENNIFER BROWNING (CEO): $158,214 total reported compensation
SOMULA SCHWOEPPE (DIRECTOR): $9,220 total reported compensation
TIMOTHY HAYNES (TREASURER): $3,690 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

To promote public awareness as to the value of milk and its products.

What it reported doing in 2024

Adai, a not-for-profit corporation, promotes the demand, sale and consumption of cows' milk and milk products and enhances the image of the dairy industry in Indiana. Adai is responsible for increasing demand for dairy products through nutrition education and marketing, advertising and promotion programs on behalf of Indiana's dairy producers. Adai's professional staff of dietitians, nutrition educators, and communications professionals, provide timely, scientifically sound nutrition information to the media, physicians, dietitians, nurses, educators, consumer leaders and others concerned about fostering a healthier society. Adai is known for award winning marketing programs including winners drink milk and every single day adai marketing programs and services reaches their audience.

Operating model

Revenue model: Earned-program. 98% of the money available for current operations came from fees and other program revenue.
Distribution model: Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

Financial Efficiency: NotEnoughData
Transparency & Controls: 48
Accountability: 91
Sustainability: 46
Growth: 60

Detailed rating inputs

Financial Efficiency

Mission deployment rate: Limited
Program expense ratio: Limited
Fundraising efficiency: Limited

Transparency & Controls

Consistency checks: 83.3%; rating input score 83; 1st percentile among comparable filings
Pay-setting controls: 1 of 6 controls in place; rating input score 17
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Missing
- Written employment contract: Missing
- Compensation survey or study: Missing
- Board or committee approval: Pass
Foreign activity oversight: Limited
Grant itemization coverage: 20.7%; rating input score 21; 13th percentile among comparable filings
Major donor itemization: Limited
Related-party transparency: No; rating input score 0

Accountability

Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
Governance controls: 7 of 9 controls in place; rating input score 78
- Conflict-of-interest policy: Fail
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Pass
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass

Sustainability

Operating margin: 7%; rating input score 56; 56th percentile among comparable filings
Total-asset coverage ratio: 0.76; rating input score 28; 28th percentile among comparable filings
Liabilities to assets ratio: 0.25; rating input score 39; 39th percentile among comparable filings
Officer compensation ratio: 4.7%; rating input score 55; 55th percentile among comparable filings

Growth

Program expense growth: Limited
Revenue growth: 0.8% per year; rating input score 100; 15th percentile among comparable filings
Asset growth: 4.1% per year; rating input score 100; 30th percentile among comparable filings

Details

What they do: 12 programs and campaigns described on the official site · 1 operating location identified
Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
Governance: 12 of 12 board members independent · 7 of 9 filing controls reported
Programs: 3 filed program accomplishments
Leadership: top reported pay $158K · 13 people listed · 1 of 6 pay-setting controls reported
Consistency: 13 of 15 current checks pass · 2 findings to review
Schedules: 6 filed schedules · includes grants and executive pay
Filing history: 13 filing years from 2010 to 2024
Contacts: How to reach this organization
Money network: 13 filed money-flow records
Related organizations: 1 filed related-organization link
Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

High — Transparency & Controls: Grant itemization coverage scored 21/100.
Review — Accountability: Governance controls: 2 of 9 not reported.
High — Transparency & Controls: Related-party transparency scored 0/100.
High — Sustainability: Total-asset coverage ratio scored 28/100.
Review — Sustainability: Operating margin scored 56/100.
Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
Review — Transparency & Controls: Schedule R controlled transactions itemized did not reconcile in the filed values.
Moderate — Sustainability: Liabilities to assets ratio scored 39/100.
Review — Sustainability: Officer compensation ratio scored 55/100.