American Association of Certified Wedding Planners
Nonprofit profile at a glance
- EIN
- 510614009
- IRS 990-EZ coverage
- 2013–2025
- Forms available
- Form 990-EZ 2025
- Location
- Grapevine, TX, USA
- Phone
- 9728395115
- Rating
- 82
- Verdict
- STRONG
- Rating confidence
- Moderate
- Sector
- Chambers of Commerce & Business Leagues
Reported finances
- Revenue
- $110,354
- Expenses
- $97,136
- Assets
- $32,905
- Liabilities
- $132
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
8 people listed
Executive titles in this filing
- SANTORIA HARMON (PRESIDENT)
People named in this filing
- MICKI NOVAK (TREASURER/EX)
- SANTORIA HARMON (PRESIDENT)
- LISA YARBRO (VICE-PRESIDE)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
We are an educational non-profit organization for certified wedding planners.
What it reported doing in 2025
Monthly meetings with guest speakers, training, and networking.
Operating model
- Revenue model
- Earned-program. 93% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Hybrid. The nonprofit split its reported program spending across 45% for direct work, and 55% for member benefits.
The verdict
STRONG - A large share of available resources goes toward mission work and the filed numbers largely add up. Total assets are small relative to annual expenses; liquid coverage is unknown and assets have declined or grown slowly.
Rating breakdown
- Financial Efficiency: 87
- Transparency & Controls: 82
- Sustainability: 43
- Growth: 80
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 83.1%; rating input score 83
- Program expense ratio: 94.4%; rating input score 94
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Limited
Sustainability
- Operating margin: 12%; rating input score 59; 59th percentile among comparable filings
- Total-asset coverage ratio: 0.34; rating input score 29; 29th percentile among comparable filings
- Liabilities to assets ratio: 0; rating input score 42; 42nd percentile among comparable filings
- Officer compensation ratio: 23.1%; rating input score 15; 15th percentile among comparable filings
Growth
- Program expense growth: 3.8% per year; rating input score 100; 41st percentile among comparable filings
- Revenue growth: 0.2% per year; rating input score 100; 19th percentile among comparable filings
- Asset growth: -8.7% per year; rating input score 0; 12th percentile among comparable filings
Details
- Where the money goes: 83.1% of revenue deployed · 94.4% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 3 filed program accomplishments · $92K in reported program spending
- Leadership: top reported pay $0 · 8 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 1 filed schedules
- Filing history: 13 filing years from 2013 to 2025
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Sustainability: Total-asset coverage ratio scored 29/100.
- High — Growth: Asset growth scored 0/100.
- Review — Sustainability: Operating margin scored 59/100.
- High — Sustainability: Officer compensation ratio scored 15/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 42/100.