American Advertising Federation Baton Rouge
Nonprofit profile at a glance
- EIN
- 720953030
- IRS 990-EZ coverage
- 2010–2024
- Forms available
- Form 990-EZ 2024
- Location
- Baton Rouge, LA, USA
- Rating
- 81
- Verdict
- STRONG
- Rating confidence
- Moderate
Reported finances
- Revenue
- $128,534
- Expenses
- $133,317
- Assets
- $100,198
- Liabilities
- $3,261
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
17 people listed
Executive titles in this filing
- RACHEL HARVEY (PRESIDENT)
- KRIS BORDELON (PRESIDENT-EL)
People named in this filing
- JENNIFER LYNN BERTHELOT (TREASURER)
- JAY WATSON JR (IMM, PAST PR)
- LISA THIBODEAUX (EXECUTIVE DI)
Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.
Source: IRS Form 990-EZ. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Education and interaction among advertising professionals in the baton rouge area
What it reported doing in 2024
Advertising seminars, excellence in advertising award programs, public education and service projects, government relations, college scholarships for our approximate 215 members.
Operating model
- Revenue model
- Earned-program. 63% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 98% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
STRONG - The filed numbers largely add up and a large share of available resources goes toward mission work. Program spending has declined or grown slowly and revenue has declined or grown slowly.
Rating breakdown
- Financial Efficiency: 77
- Transparency & Controls: 100
- Sustainability: 37
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 78.2%; rating input score 78
- Program expense ratio: 75.4%; rating input score 75
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 52nd percentile among comparable filings
- Major donor itemization: Yes; rating input score 100
Sustainability
- Operating margin: -3.7%; rating input score 24; 24th percentile among comparable filings
- Total-asset coverage ratio: 0.75; rating input score 50; 50th percentile among comparable filings
- Liabilities to assets ratio: 0.03; rating input score 33; 33rd percentile among comparable filings
- Officer compensation ratio: 0%; rating input score 63; 63rd percentile among comparable filings
Growth
- Program expense growth: -1.2% per year; rating input score 0; 26th percentile among comparable filings
- Revenue growth: -0.4% per year; rating input score 0; 20th percentile among comparable filings
- Asset growth: 8.9% per year; rating input score 100; 58th percentile among comparable filings
Details
- Where the money goes: 78.2% of revenue deployed · 75.4% of spending went to programs
- Governance: Filed governance answers
- Accomplishments: 1 filed program accomplishment · $100K in reported program spending
- Leadership: top reported pay $0 · 17 people listed
- Consistency: 9 of 9 current checks pass
- Schedules: 2 filed schedules
- Filing history: 15 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Operating margin scored 24/100.
- Review — Sustainability: Total-asset coverage ratio scored 50/100.
- Moderate — Sustainability: Liabilities to assets ratio scored 33/100.