Amarillo Convention and Visitors Bureau Inc

Nonprofit profile at a glance

EIN
853052934
IRS 990 coverage
2024–2024
Forms available
Form 990 2024
Location
Amarillo, TX, USA
Phone
8063741497
Rating
69
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Business and Industry

Reported finances

Revenue
$2,817,367
Expenses
$2,441,074
Assets
$3,630,608
Liabilities
$174,828

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

17 people listed

Executive titles in this filing

  • COCO DUCKWORTH (PRESIDENT)

Highest reported compensation

  • KASHION SMITH (EXECUTIVE DI): $164,311 total reported compensation
  • AMY TARR (DIRECTOR OF): $133,548 total reported compensation
  • STEPHANIE ANDREWS (DIRECTOR OF): $132,787 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Promote amarillo as a travel destination, attract visitors, and support the local economy through tourism marketing, events, and visitor services.

What it reported doing in 2024

The amarillo convention & visitors bureau is amarillos dedicated tourism office. Visit amarillo is making our city a top travel destination for those looking for diverse opportunities in lifestyles, leisure, and conventions. We aim to host guests with boots on the ground to ensure unique experiences and lifelong memories in amarillo. Visit amarillo hot tax, decades of collective industry experience, and pure panhandle passion to grow amarillos tourism and strengthen the local economy. We accomplish our mission through advertising, communications, sales, servicing, and promoting local arts, film commission, tourism, and special projects. We also organize and host the annual route 66 festival- a ten-day celebration stretching across 178 miles of Texas route 66. From amarillo to adrian, enjoy rodeo, car shows, concerts, cruises, and the grand finale in the amarillo route 66 historic district.

Operating model

Revenue model
Grant-funded. 93% of the money available for current operations came from government grants.
Distribution model
Direct operator. The filing allocates 92% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and total assets are small relative to annual expenses; liquid coverage is unknown.

Rating breakdown

  • Financial Efficiency: 63
  • Transparency & Controls: 77
  • Accountability: 90
  • Sustainability: 56
  • Growth: NotEnoughData

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 66.7%; rating input score 67
  • Program expense ratio: 75.9%; rating input score 76
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 92.9%; rating input score 93; 13th percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Missing
    • Independent consultant: Missing
    • Other Form 990s reviewed: Missing
    • Written employment contract: Pass
    • Compensation survey or study: Pass
    • Board or committee approval: Pass
  • Foreign activity oversight: Limited
  • Grant itemization coverage: 93.8%; rating input score 94; 28th percentile among comparable filings
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 6 of 8 controls in place; rating input score 75
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Pass
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Pass
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: 13.4%; rating input score 68; 68th percentile among comparable filings
  • Total-asset coverage ratio: 1.49; rating input score 51; 51st percentile among comparable filings
  • Liabilities to assets ratio: 0.05; rating input score 71; 71st percentile among comparable filings
  • Officer compensation ratio: 26.3%; rating input score 7; 7th percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: Limited
  • Asset growth: Limited

Details

  • Where the money goes: 66.7% of revenue deployed · 75.9% of spending went to programs
  • Governance: 9 of 9 board members independent · 6 of 8 filing controls reported
  • Programs: 1 filed program accomplishment · $1.9M in reported program spending
  • Leadership: top reported pay $164K · 17 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 1 contractor listed · $323K reported
  • Consistency: 26 of 27 current checks pass · 1 finding to review
  • Schedules: 4 filed schedules · includes grants and executive pay
  • Contacts: How to reach this organization
  • Money network: 13 filed money-flow records
  • Related organizations: 8 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • Review — Accountability: Governance controls: 2 of 8 not reported.
  • Review — Sustainability: Total-asset coverage ratio scored 51/100.
  • Review — Transparency & Controls: Domestic grant itemization did not reconcile in the filed values.
  • High — Sustainability: Officer compensation ratio scored 7/100.