Alliance for Audited Media

Nonprofit profile at a glance

EIN
360756300
IRS 990 coverage
2009–2024
Forms available
Form 990 2024
Location
Schaumburg, IL, USA
Phone
2243666591
Rating confidence
Limited

Official website

Reported finances

Revenue
$12,953,699
Expenses
$14,313,237
Assets
$20,970,122
Liabilities
$4,788,721

Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.

Leadership & pay

41 people listed

Executive titles in this filing

  • TOM DROUILLARD (CEO & MANAGING DIRECTOR)
  • RICH MURPHY (PRESIDENT)
  • KEN SHULTZ (SR. VICE PRESIDENT (THRU 10/15/24))
  • JOE HARDIN (VICE PRESIDENT (THRU 7/11/25))
  • ALAN DATTEL (VICE PRESIDENT)
  • SUSAN KANTOR (VICE PRESIDENT)

Highest reported compensation

  • TOM DROUILLARD (CEO & MANAGING DIRECTOR): $940,175 total reported compensation
  • RICH MURPHY (PRESIDENT): $517,758 total reported compensation
  • BRIAN CONDON (FORMER EXECUTIVE VP (THRU 8/24)): $507,179 total reported compensation

Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

Alliance for audited media (aam) is dedicated to being the world's pre-eminent self-regulatory auditing organization, responsible to advertisers, advertising agencies, and the media they use, for the independent verification and dissemination of our members' circulation, readership, and audience information.

What it reported doing in 2024

Member services revenue reflects charges for audit, attestation and verification services provided to publishers and other members of the media eco system, therefore fulfilling aam's exempt purpose.

Operating model

Revenue model
Earned-program. 79% of the money available for current operations came from fees and other program revenue.
Distribution model
Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.

The verdict

- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.

Rating breakdown

  • Financial Efficiency: NotEnoughData
  • Transparency & Controls: 54
  • Accountability: 91
  • Sustainability: 26
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: Limited
  • Program expense ratio: Limited
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: 3 of 6 controls in place; rating input score 50
    • Compensation committee: Pass
    • Independent consultant: Missing
    • Other Form 990s reviewed: Pass
    • Written employment contract: Missing
    • Compensation survey or study: Missing
    • Board or committee approval: Pass
  • Foreign activity oversight: Scored; rating input score 0
  • Grant itemization coverage: Scored; rating input score 0
  • Major donor itemization: Limited
  • Related-party transparency: Yes; rating input score 100

Accountability

  • Independent voting board: 100%; rating input score 100; 66th percentile among comparable filings
  • Governance controls: 7 of 9 controls in place; rating input score 78
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Pass
    • Document-retention policy: Pass
    • CEO compensation review process: Pass
    • Other executive compensation review process: Fail
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Pass
    • Independent financial-statement audit: Pass

Sustainability

  • Operating margin: -10.5%; rating input score 10; 10th percentile among comparable filings
  • Total-asset coverage ratio: 1.47; rating input score 50; 50th percentile among comparable filings
  • Liabilities to assets ratio: 0.23; rating input score 55; 55th percentile among comparable filings
  • Officer compensation ratio: 26.8%; rating input score 2; 2nd percentile among comparable filings

Growth

  • Program expense growth: Limited
  • Revenue growth: -4.4% per year; rating input score 0; 2nd percentile among comparable filings
  • Asset growth: -5% per year; rating input score 0; 3rd percentile among comparable filings

Details

  • Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
  • Governance: 26 of 26 board members independent · 7 of 9 filing controls reported
  • Programs: 2 filed program accomplishments
  • Leadership: top reported pay $940K · 41 people listed · 3 of 6 pay-setting controls reported
  • Highest-paid contractors: 3 contractors listed · $525K reported
  • Consistency: 11 of 11 current checks pass
  • Schedules: 6 filed schedules · includes foreign activity, executive pay, and related organizations
  • Filing history: 15 filing years from 2009 to 2024
  • Contacts: How to reach this organization
  • Money network: 11 filed money-flow records
  • Related organizations: 2 filed related-organization links
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.
  • Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Transparency & Controls: Foreign activity oversight scored 0/100.
  • High — Transparency & Controls: Grant itemization coverage scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Operating margin scored 10/100.
  • Review — Accountability: Governance controls: 2 of 9 not reported.
  • High — Growth: Asset growth scored 0/100.
  • Review — Sustainability: Total-asset coverage ratio scored 50/100.
  • High — Sustainability: Officer compensation ratio scored 2/100.
  • Review — Sustainability: Liabilities to assets ratio scored 55/100.