Alexandria Convention & Visitors Association
Nonprofit profile at a glance
- EIN
- 541812378
- IRS 990 coverage
- 2010–2024
- Forms available
- Form 990 2024
- Location
- Alexandria, VA, USA
- Phone
- 7036525369
- Rating confidence
- Limited
Reported finances
- Revenue
- $5,571,601
- Expenses
- $5,555,986
- Assets
- $1,320,370
- Liabilities
- $543,511
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
18 people listed
Executive titles in this filing
- TODD O'LEARY (PRESIDENT & CEO)
Highest reported compensation
- TODD O'LEARY (PRESIDENT & CEO): $215,887 total reported compensation
- TOM KAIDEN END 63025 (CHIEF OPERATING OFFICER): $106,190 total reported compensation
- MARY RINALDO BEG 6925 (SVP OF OPERATIONS & FINANCE): $85,275 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Generate tourism and meetings that increase revenues and promote the city of alexandria and its assets serve the general public with information about alexandria.
What it reported doing in 2024
Marketing and sales: promotes visiting alexandria to leisure visitors through the use of paid and earned media, social media and internet. Sales staff generate and respond to leads for meetings, conventions and groups by hosting events, making sales calls, attending trade shows, and other activities.
Operating model
- Revenue model
- Grant-funded. 89% of the money available for current operations came from government grants.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 79
- Accountability: 95
- Sustainability: 26
- Growth: 100
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: 3 of 6 controls in place; rating input score 50
- Compensation committee: Missing
- Independent consultant: Missing
- Other Form 990s reviewed: Pass
- Written employment contract: Pass
- Compensation survey or study: Pass
- Board or committee approval: Missing
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 8 of 9 controls in place; rating input score 89
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Pass
- Other executive compensation review process: Fail
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Pass
- Independent financial-statement audit: Pass
Sustainability
- Operating margin: 0.3%; rating input score 35; 35th percentile among comparable filings
- Total-asset coverage ratio: 0.24; rating input score 7; 7th percentile among comparable filings
- Liabilities to assets ratio: 0.41; rating input score 26; 26th percentile among comparable filings
- Officer compensation ratio: 7.3%; rating input score 40; 40th percentile among comparable filings
Growth
- Program expense growth: 4.3% per year; rating input score 100; 35th percentile among comparable filings
- Revenue growth: 4.7% per year; rating input score 100; 39th percentile among comparable filings
- Asset growth: 11.7% per year; rating input score 100; 65th percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 15 of 15 board members independent · 8 of 9 filing controls reported
- Programs: 3 filed program accomplishments
- Leadership: top reported pay $216K · 18 people listed · 3 of 6 pay-setting controls reported
- Highest-paid contractors: 4 contractors listed · $1.8M reported
- Consistency: 13 of 13 current checks pass
- Schedules: 5 filed schedules · includes major donors and executive pay
- Filing history: 15 filing years from 2010 to 2024
- Contacts: How to reach this organization
- Money network: 3 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
- Staff and benefit plans: Retirement and health plans the organization files with the Department of Labor, and the people in them.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Moderate — Sustainability: Operating margin scored 35/100.
- High — Sustainability: Total-asset coverage ratio scored 7/100.
- Review — Accountability: Governance controls: Other executive compensation review process not reported.
- High — Sustainability: Liabilities to assets ratio scored 26/100.
- Moderate — Sustainability: Officer compensation ratio scored 40/100.