The Alamo

What it reported doing in 2024

Alamo trust, inc. (ati) is a 501(c)(3) nonprofit organization that oversees the daily operations at the alamo and the implementation of the alamo plan. Located in the heart of san antonio, the alamo stands as the shrine of Texas liberty. More than 1.2 million visitors travel to the site each year, making it the #1 most visited destination in the state of Texas. The 300-year history of the alamo is world-renowned and represents the core of Texas' identity today. In 1960, the alamo was designated a united states national historic landmark, and in 2015, it became part of the lone star state's only unesco world heritage site. Witness living history, experience authentic artifacts, and explore an iconic landmark that shaped the country. The alamo offers the following programs and experiences: remember the alamo guided tour: led by an alamo history interpreter, this walking tour explores the heroes and events, including the battle of the alamo, that have made the story of the alamo captivating for generations. Includes entry into the iconic alamo church and the alamo exhibit at the ralston family collections center.a line in the sand self-guided experience: enjoy the complete a line in the sand self-guided experience with the victory or death audio tour, narrated by ray benson and entry into the alamo exhibit. The self-guided audio tour leads you through the alamo church, grounds, and includes 11 stops in the new alamo exhibit at the ralston family collections center where you can view the phil collins collection and more! The alamo exhibit at the ralston family collections center: experience the collector's journey at the alamo exhibit in the new ralston family collections center. View the phil collins collection, including the battle of the alamo diorama featuring his narration, explore artifacts from the donald and louise yena spanish colonial collection, engage with interactive exhibits, and more! Alamo church free entry: experience the iconic alamo church. Established as a mission, it later became a military stronghold for Texas independence. Entering alamo church is always free. To help preserve the historic site, visitors will need to reserve their free ticket to enter the church ahead of their visit.victory or death audio tour: upgrade your free experience with the victory or death audio tour, narrated by country music singer, songwriter, actor and nine-time grammy award winner, ray benson from asleep at the wheel. This 45-minute, rich audio production with a total of 37 stops truly brings the story of the alamo to life, featuring sound effects, music and interviews with the alamo's expert curators and historians.surrounded! The alamo augmented experience: history like you've never seen it! Travel through time with surrounded! The alamo augmented experience, available in the alamo long barrack. Using a handheld tablet, engage with the history of the alamo through six experiential portals.living history encampment: make your way to the alamo's living history encampment, behind the church, to meet the alamo's history guides - known as living historians. Enjoy hands-on demonstrations about daily life at the time of the Texas revolution. Discover what people wore, how they looked after their health, and what essential skills they had to master, such as fire-starting, leather working, and how to take care of their firearms.musket firing demonstration: take in the sights and sounds of a musket firing demonstration. Learn all about the main weapon used at the battle of the alamo, the flintlock musket. This 15-minute presentation covers the history and use of flintlock firearms, a quick tutorial on how to fire, and live firings done by the alamo living history staff.alamo film: enjoy the crossroads of history, a 17-minute film that covers 300 years of history at the alamo. This educational film is free of charge and is shown outside of long barrack continuously throughout the day from 9:00 a.m. To 5:00 p.m. Everyday.alamo podcast: e

Financial Efficiency

• Mission deployment rate: 100%; rating input score 100
• Program expense ratio: 97.1%; rating input score 97
• Fundraising efficiency: $721.88 raised per $1 spent on fundraising; rating input score 95; 95th percentile among comparable filings

Transparency & Controls

• Consistency checks: 100%; rating input score 100; 68th percentile among comparable filings
• Pay-setting controls: 2 of 6 controls in place; rating input score 33
  • Compensation committee: Missing
  • Independent consultant: Missing
  • Other Form 990s reviewed: Pass
  • Written employment contract: Missing
  • Compensation survey or study: Missing
  • Board or committee approval: Pass
• Foreign activity oversight: Limited
• Grant itemization coverage: Limited
• Major donor itemization: Yes; rating input score 100
• Related-party transparency: Yes; rating input score 100

Accountability

• Independent voting board: 100%; rating input score 100; 77th percentile among comparable filings
• Governance controls: 8 of 9 controls in place; rating input score 89
  • Conflict-of-interest policy: Pass
  • Whistleblower policy: Fail
  • Document-retention policy: Pass
  • CEO compensation review process: Pass
  • Other executive compensation review process: Pass
  • Form 990 shared with the board: Pass
  • Board meeting minutes documented: Pass
  • Audit committee oversight: Pass
  • Independent financial-statement audit: Pass

Sustainability

• Operating margin: -11.5%; rating input score 7; 7th percentile among comparable filings
• Total-asset coverage ratio: 0.46; rating input score 16; 16th percentile among comparable filings
• Liabilities to assets ratio: 0.77; rating input score 18; 18th percentile among comparable filings
• Officer compensation ratio: 1.3%; rating input score 68; 68th percentile among comparable filings

Growth

• Program expense growth: 50.1% per year; rating input score 100; 99th percentile among comparable filings
• Revenue growth: 44.7% per year; rating input score 100; 99th percentile among comparable filings
• Asset growth: 42.1% per year; rating input score 100; 99th percentile among comparable filings