Advertising Federation of Minnesota Inc
Nonprofit profile at a glance
- EIN
- 411302399
- IRS 990 coverage
- 2012–2024
- Forms available
- Form 990 2024, Form 990-EZ 2009
- Location
- Richfield, MN, USA
- Phone
- 6123066848
- Rating confidence
- Limited
Reported finances
- Revenue
- $229,247
- Expenses
- $323,910
- Assets
- $62,022
- Liabilities
- $7,828
Source: IRS Form 990. Selected filing: tax year 2024. Amounts in USD.
Leadership & pay
22 people listed
Executive titles in this filing
- Anton Friant (President Emeritus)
- Hanna Olson (Ad2 Vice President)
- Caleb Peabody (Ad2 President)
- Hana Chughtai (President)
- Althea Larson (Vice President)
- Kate Kearns (Executive Director)
Highest reported compensation
- Kate Kearns (Executive Director): $30,000 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2024. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
The mission of the Organization is to encourage the professional growth and development of the members to encourage high standards of advertising practices to represent the advertising industry in working with governments at the federal, state and local levels in areas of mutual concern and interest.ADFED is a nonprofit, professional trade association that serves the Minnesota advertising community including agencies, advertisers, suppliers, and students. ADFED is part of the American Advertising Federation (AAF), the nation's oldest advertising trade association.
What it reported doing in 2024
The Show is an annual event celebrating the creative accomplishments of the Minneapolis advertising industry over the last year. It functions as the local tier of the American Advertising Awards, a national advertising competition run by the American Advertising Federation. The Show allows us to champion the creative excellence of Minneapolis agencies on a local, regional, and national level. More than 100 agencies participate in the competition, submitting more than 700 entries annually. Many locally-winning entries go on to win at the regional and national tiers of the competition. The event attracts over 850 attendees each year.
Operating model
- Revenue model
- Mixed. Its operating money came from several sources; no one source provided a clear majority.
- Distribution model
- Cannot be determined from the filing. The filing does not provide enough consistent spending detail to tell whether the nonprofit works directly or through others.
The verdict
- The available evidence is not sufficient to produce an overall rating for this filing. This is not a warning sign.
Rating breakdown
- Financial Efficiency: NotEnoughData
- Transparency & Controls: 92
- Accountability: 79
- Sustainability: 13
- Growth: 20
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: Limited
- Program expense ratio: Limited
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 64th percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Yes; rating input score 100
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
- Governance controls: 4 of 8 controls in place; rating input score 50
- Conflict-of-interest policy: Pass
- Whistleblower policy: Fail
- Document-retention policy: Fail
- CEO compensation review process: Pass
- Other executive compensation review process: NotApplicable
- Form 990 shared with the board: Pass
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -41.3%; rating input score 7; 7th percentile among comparable filings
- Total-asset coverage ratio: 0.19; rating input score 11; 11th percentile among comparable filings
- Liabilities to assets ratio: 0.13; rating input score 24; 24th percentile among comparable filings
- Officer compensation ratio: 9.3%; rating input score 29; 29th percentile among comparable filings
Growth
- Program expense growth: -9.5% per year; rating input score 0; 11th percentile among comparable filings
- Revenue growth: -2.8% per year; rating input score 0; 15th percentile among comparable filings
- Asset growth: 6.7% per year; rating input score 100; 54th percentile among comparable filings
Details
- Where the money goes: Financial trends and filed revenue, expense, asset, and liability detail
- Governance: 18 of 18 board members independent · 4 of 8 filing controls reported
- Programs: 3 filed program accomplishments
- Leadership: top reported pay $30K · 22 people listed
- Consistency: 8 of 8 current checks pass
- Schedules: 3 filed schedules · includes major donors
- Filing history: 13 filing years from 2012 to 2024
- Contacts: How to reach this organization
- Money network: 1 filed money-flow record
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Accountability: Governance controls: 3 of 7 not reported.
- High — Sustainability: Operating margin scored 7/100.
- High — Growth: Program expense growth scored 0/100.
- High — Growth: Revenue growth scored 0/100.
- High — Sustainability: Total-asset coverage ratio scored 11/100.
- High — Sustainability: Liabilities to assets ratio scored 24/100.
- High — Sustainability: Officer compensation ratio scored 29/100.