Adgood Foundation
Nonprofit profile at a glance
- EIN
- 994706170
- IRS 990 coverage
- 2025–2025
- Forms available
- Form 990 2025, Form 990-N 2024
- Location
- Thousand Oaks, CA, USA
- Phone
- 3108834222
- Rating
- 66
- Verdict
- SUPPORTED
- Rating confidence
- Moderate
- Sector
- Alliance/Advocacy
Reported finances
- Revenue
- $621,997
- Expenses
- $708,694
- Assets
- $282,751
- Liabilities
- $485,206
Source: IRS Form 990. Selected filing: tax year 2025. Amounts in USD.
Leadership & pay
8 people listed
Executive titles in this filing
- KRIS JOHNS (CEO)
Highest reported compensation
- KRIS JOHNS (CEO): $41,506 total reported compensation
- CRAIG HEITING (CHIEF REF OFFR): $37,949 total reported compensation
Source: IRS Form 990. Selected filing: tax year 2025. Names and roles reflect this filing, not necessarily current officeholders.
Overview
Mission
Adgood transforms unused tv ad inventory into affordable, impactful, advertising for nonprofits, helping them reach new audiences.
What it reported doing in 2025
The entities main purpose is to turn unused CTV advertising into advertising for nonprofit organizations.
Operating model
- Revenue model
- Earned-program. 96% of the money available for current operations came from fees and other program revenue.
- Distribution model
- Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.
The verdict
SUPPORTED - The filed numbers largely add up and most voting board members are independent. A relatively small share of total spending goes to programs and some filing-based governance responses are negative or unanswered.
Rating breakdown
- Financial Efficiency: 57
- Transparency & Controls: 90
- Accountability: 77
- Sustainability: 15
- Growth: NotEnoughData
Detailed rating inputs
Financial Efficiency
- Mission deployment rate: 67.5%; rating input score 68
- Program expense ratio: 59.2%; rating input score 59
- Fundraising efficiency: Limited
Transparency & Controls
- Consistency checks: 100%; rating input score 100; 63rd percentile among comparable filings
- Pay-setting controls: Limited
- Foreign activity oversight: Limited
- Grant itemization coverage: Limited
- Major donor itemization: Limited
- Related-party transparency: Limited
Accountability
- Independent voting board: 100%; rating input score 100; 64th percentile among comparable filings
- Governance controls: 4 of 9 controls in place; rating input score 44
- Conflict-of-interest policy: Pass
- Whistleblower policy: Pass
- Document-retention policy: Pass
- CEO compensation review process: Fail
- Other executive compensation review process: Fail
- Form 990 shared with the board: Fail
- Board meeting minutes documented: Pass
- Audit committee oversight: Missing
- Independent financial-statement audit: Fail
Sustainability
- Operating margin: -13.9%; rating input score 10; 10th percentile among comparable filings
- Total-asset coverage ratio: 0.4; rating input score 20; 20th percentile among comparable filings
- Liabilities to assets ratio: 1.72; rating input score 2; 2nd percentile among comparable filings
- Officer compensation ratio: 11.2%; rating input score 34; 34th percentile among comparable filings
Growth
- Program expense growth: Limited
- Revenue growth: Limited
- Asset growth: Limited
Details
- Where the money goes: 67.5% of revenue deployed · 59.2% of spending went to programs
- Governance: 8 of 8 board members independent · 4 of 9 filing controls reported
- Programs: 1 filed program accomplishment · $420K in reported program spending
- Leadership: top reported pay $42K · 8 people listed
- Consistency: 26 of 26 current checks pass
- Schedules: 4 filed schedules
- Contacts: How to reach this organization
- Money network: 2 filed money-flow records
- Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
- People: Everyone the filings name, and which of them the filings identify by more than a name.
Key Signals
Signals prioritize questions for review. They are not findings of misconduct.
- Review — Financial Efficiency: Program expense ratio scored 59/100.
- Moderate — Accountability: Governance controls: 4 of 8 not reported.
- High — Sustainability: Operating margin scored 10/100.
- High — Sustainability: Total-asset coverage ratio scored 20/100.
- High — Sustainability: Liabilities to assets ratio scored 2/100.
- Moderate — Sustainability: Officer compensation ratio scored 34/100.