200 Million Flowers

Legal name: 200 Million Flowers Inc

Nonprofit profile at a glance

EIN
452380477
IRS 990 coverage
2016–2020
Official website data refreshed
Sep 2026
Forms available
Form 990 2020
Location
Ridgeland, MS, USA
Phone
6018988655
Rating
77
Verdict
SUPPORTED
Rating confidence
Moderate
Sector
Adoption
Affiliation
Christianity

Official website

Reported finances

Revenue
$3,764
Expenses
$167,377
Assets
$0
Liabilities
$0

Source: IRS Form 990. Selected filing: tax year 2020. Amounts in USD.

Leadership & pay

7 people listed

Executive titles in this filing

  • M CRAIG ROBERTSON (PRESIDENT/SE)

People named in this filing

  • CLIFTON E BATES (DIRECTOR)
  • MATTHEW EASTERLING (DIRECTOR)
  • SCOTT FERGUSON (DIRECTOR)

Selected names, not a complete roster or a statement of current roles. Open leadership details for the complete filed list.

Source: IRS Form 990. Selected filing: tax year 2020. Names and roles reflect this filing, not necessarily current officeholders.

Overview

Mission

200 million flowers, inc. Serves adoptive families and birthmothers in Mississippi through domestic independent and agency placements. 200 million flowers also recruits, trains and supports parents to become foster parents to children and youth in Mississippi foster care. We also perform home study and post adoption counselling services for adoptive couples. 200 million flowers has entered into an agreement with the Mississippi department of human services to create a photo exhibit of youth waiting to be adopted called the Mississippi heart gallery. The heart gallery is a portable display set in the lobbies of churches, business and other public buildings to find potential adoptive parents for these waiting youth.

200 Million Flowers is a digital platform that publishes articles on relationships, intimacy, and personal growth. The site covers topics such as emotional connection, communication, and sexual education, offering tips and advice for couples. It serves a general audience seeking to improve their romantic relationships through accessible online content.

Operating model

Revenue model
Investment-supported. 81% of the money available for current operations came from recurring investment income.
Distribution model
Direct operator. The filing allocates 100% of reported program-service expenses outside its grant, affiliate-payment, and member-benefit lines. This expense classification does not rule out separately announced grant awards.

The verdict

SUPPORTED - A large share of available resources goes toward mission work and the filed numbers largely add up. Some filing-based governance responses are negative or unanswered and expenses are high relative to revenue.

Rating breakdown

  • Financial Efficiency: 89
  • Transparency & Controls: 90
  • Accountability: 70
  • Sustainability: 9
  • Growth: 0

Detailed rating inputs

Financial Efficiency

  • Mission deployment rate: 100%; rating input score 100
  • Program expense ratio: 99.2%; rating input score 99
  • Fundraising efficiency: Limited

Transparency & Controls

  • Consistency checks: 100%; rating input score 100; 62nd percentile among comparable filings
  • Pay-setting controls: Limited
  • Foreign activity oversight: Limited
  • Grant itemization coverage: Limited
  • Major donor itemization: Limited
  • Related-party transparency: Limited

Accountability

  • Independent voting board: 100%; rating input score 100; 63rd percentile among comparable filings
  • Governance controls: 2 of 7 controls in place; rating input score 29
    • Conflict-of-interest policy: Pass
    • Whistleblower policy: Fail
    • Document-retention policy: Fail
    • CEO compensation review process: NotApplicable
    • Other executive compensation review process: NotApplicable
    • Form 990 shared with the board: Fail
    • Board meeting minutes documented: Pass
    • Audit committee oversight: Missing
    • Independent financial-statement audit: Fail

Sustainability

  • Operating margin: -4,346.8%; rating input score 2; 2nd percentile among comparable filings
  • Total-asset coverage ratio: 0; rating input score 2; 2nd percentile among comparable filings
  • Liabilities to assets ratio: Limited
  • Officer compensation ratio: 0%; rating input score 61; 61st percentile among comparable filings

Growth

  • Program expense growth: -15.7% per year; rating input score 0; 29th percentile among comparable filings
  • Revenue growth: -51.6% per year; rating input score 0; 8th percentile among comparable filings
  • Asset growth: -16.8% per year; rating input score 0; 9th percentile among comparable filings

Details

  • What they do: Mission, programs, and operating context captured from the official website.
  • Where the money goes: 100% of revenue deployed · 99.2% of spending went to programs
  • Governance: 7 of 7 board members independent · 2 of 7 filing controls reported
  • Programs: 1 filed program accomplishment · $166K in reported program spending
  • Leadership: top reported pay $0 · 7 people listed
  • Consistency: 11 of 11 current checks pass
  • Schedules: 3 filed schedules
  • Filing history: 5 filing years from 2016 to 2020
  • Contacts: How to reach this organization
  • Grant readiness: Federal tax and exclusion status, award history, and grant-maker relationships.
  • People: Everyone the filings name, and which of them the filings identify by more than a name.

Key Signals

Signals prioritize questions for review. They are not findings of misconduct.

  • High — Accountability: Governance controls: 4 of 6 not reported.
  • High — Sustainability: Operating margin scored 2/100.
  • High — Growth: Program expense growth scored 0/100.
  • High — Growth: Revenue growth scored 0/100.
  • High — Sustainability: Total-asset coverage ratio scored 2/100.
  • High — Growth: Asset growth scored 0/100.